One stupid email tactic

Yesterday I mentioned a rather annoying email snafu that happened. The short version is: I sent an email to my list that — due to technical reasons I won’t bother going into again, and that only happened to me due to me being one of the “guinea pigs” for BerserkerMail — everyone on my list got 10 copies of the exact same email I sent one morning. Then it happened a second time later that week. But this time everyone only got 3 copies and over the course of 45 minutes. In both cases, I had other stuff to do and think about. With the ten times I was (literally) about 30-seconds away from having a routine — but major, I was getting a lot of stuff checked at once just because — blood draw in the hospital. I could have told them I will come back later, nagged at the team and Troy, etc, and obsessed over it. But instead I did the blood draw, checked in on the walk back to my car, went home and — before even knowing exactly what was wrong, just a few basics of the problem — started drafting an email to my list to explain what happened. Okay, so maybe that wasn’t such a “short” version of the story. But anyway: The entire fiasco ended up being a huge net positive. i.e., more sales, more engagement, even got some testimonials as a result. Very strange. And not at-all expected. It’d also be stupid to purposely do it again as some kind of “tactic.” I can just imagine some lollipop on social media telling people “yeah man, Ben sent 10 copies of the same email to his list a once, got more sales, engagement, and even testimonials! So I am going to test doing the same thing LOL!!!” Which, I am sure you would agree, would be a mind bogglingly dumb thing to do. But that is the mentality of a lot of online marketers. And that is also the problem I have with blindly following “what’s working now” or swiping or strictly aping what any other business is doing without grasping context, without understanding nuance, and without applying common sense. I’m probably preaching to the choir here. At least, I hope so. But who knows? Maybe someone, somewhere needed to hear it. There is also another reason I bring this up: The June Email Players issue talks more about that snafu, and what you can do to better react to and potentially benefit from something hair-raising outside your control happening to you or your business. It’s something embedded in Email Players Rules #180 (the entire issue is a handful of Email Players Rules — maxims & rules I use to have more success and peace-of-mind in business and in life). Many are lessons I’ve learned or observed from others’ successes and failures. A few I figured out on my own. But all have been supremely valuable. To subscribe before the deadline go here immediately: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA