Why I couldn’t care less about people in the “make money online” niche

Over the last several years, I have noticed something about people who sell in the “make money online!11” market. And that is this: They tend to buy in droves. And often mindlessly, without thinking, while drooling on the carpet. Figuratively, and probably even literally in some cases. But they mostly make terrible long term, hardworking, responsible customers. There are many reasons for this. Like, for example: * They ask dumb questions about things that are irrelevant — being caught up in whatever goo-roo term-of-the-month that gives them a half mast John Thomas at the moment, and without even knowing why they’re asking the question * They rarely know even the raw basics of direct response marketing — I spend way too much time having to educate them on things anyone who is going to set themselves up as some kind of expert at “OMG making money online!11” should know * They are always in get rich quick mode — having little or no patience, expecting overnight wealth * They are impulse buyers and don’t read what they’re getting — many are either completely illiterate or too lazy to read even a few sentences of the sales letter (for example, demanding to know where their PDF of the “Email Players Skhēma Book” is, or asking if I can send each issue to them by PDF, when the sales letter clearly states there is no PDFs) * A lot of them are literally addicts who enjoy it enslaved to the dopamine drip they get when they buy something new — just like the people they sell to (or, more accurately, would sell to if they knew how to even make sales) * They haven’t actually made any money online — and refuse to market honestly about it * They follow the dregs of goo-roo-dom — dropping names of people they stalk on Flakebook who aren’t qualified to pour water out of a boot, much less teach marketing or “how to make money online!1” * And the list goes on… I've even learned a mostly-accurate way to identify them: They have MLM-y words like "freedom" "wealth" "success", etc in their email addresses. It's such a reliable and consistent tell for these types, it's almost spooky. There may be a few exceptions to all of this. But, most of these blokes would be better off getting their dopamine fix from one of the many wannabes haunting Facebook all day showing pics of their rented mansions in 3rd world countries pretending to be rich and successful. Anyway, so that’s why I don’t cater to them. Nor want them anywhere near me — online, offline, or on the sidelines. That said: It’s a whole other story for people in legitimate niches. Especially when it comes to selling online courses, specifically. Enter my pal Danny Iny. This is more his bag than mine. (I am a book & newsletter guy — not an online course guy.) And he’s doing a detailed webinar about how he does it on Tuesday (5/10) at 1:00 EDT. It’s part of a big launch he’s doing for his course-building program. And unlike me, he's not much of a tease kinda guy with info always selling. He's a "give 'em lots of goodies" kinda guy on his calls. It's just his style, which people love. And while the link below is an “affiliate” link (for tracking purposes for his team), I do not get paid any commissions if you click it and read it and buy anything else as a result of doing so. No, it probably won’t do much for the make money online crowd. Then again, they got bigger problems... Here is the link where you can register for Tuesday’s shin-dig: [https∶//www.EmailPlayers.com/course]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA