Newsletter Subject
Molding a “primordial stew” of content into a proper sales letter draft
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Mon, Apr 25, 2022 10:47 PM
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Last Summer Email Players subscriber Riley Holland wrote in: === Hi Ben, I'm an Email Player's subsc
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Last Summer (after selling my Copy Slacker book during a special sale) Email Players subscriber Riley Holland wrote in: === Hi Ben, I'm an Email Player's subscriber, and I recently bought Copy Slacker on last month's sale. I've been applying it, and I just wanted to say, thank you! I've been working on a sales page, and had been totally stuck with a massive draft of notes, frustrated and clueless about how to start molding this primordial stew of content into a proper draft. Going through Copy Slacker, I've been able to do that, surprisingly fast, into something I'm really happy with. Most notably, I had created a document with a whole bunch of raw chunks of content-based notes that I had extracted from my product to be made into bullets. But I had no idea what to do with them next to sharpen them up. But having read your section on bullets, I realized the next natural step was to sort them into the twelve categories you presented, and I'm finding each one clearly belongs in one of those categories, or easily could be molded into one of them. And from there I can easily sharpen them up, since I'll know specifically what each one is trying to accomplish. I'm actually doing that right now, gaining traction with a part of my draft I'd been particularly stagnant with, and wanted to take a minute to say thanks. I was truly stuck, and the simplicity and clarity of Copy Slacker is cutting through it like a blade. The latest Player's issue blew my mind, too, and triggered an avalanche of insight, but that's a story for another time. Peace, and thanks again, Riley === I donât post this to sell Copy Slacker, though. Iâm posting it to tease the upcoming May Email Players issue â which is a page-by-page, paragraph-by-paragraph, line-by-line, and precept-upon-precept analysis of my latest sales letter draft selling my next book. This issue is almost like a âmini-sequelâ to Copy Slacker in many ways. And it contains all kinds of info even Copy Slacker doesnât have â including ideas, insights, and strategies I have learned since writing that book. And, I suspect, it will help those who read it get âunstuckâ when stuck. Especially when struggling with bullets. And before you even ask: You donât need that book to follow or get tons of value from the May issue. But, you do need to be subscribed by the deadline to get it. A deadline that is coming up fast. If you want in, give that link below what for: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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