Forgive her, she knows not what she says

Last month I wrote an email telling a story that I’d told multiple times throughout the years, in different formats, medias, forms, and guises. But the same story all the same. After which one of my Email Players of the Horde told me about a woman he knows who insists readers will start to ignore you if you tell the same stories over and over and over, and that one should not do as such. My take? Ignore what she says about that. She knows not what she does. There is a reason why the TV networks show the same Christmas shows and movies each year. People happily, eagerly, and excitedly sit through multiple viewings of “A Christmas Story”, “It’s A Wonderful Life”, and even multiple iterations of “A Christmas Carol”, “Miracle on 34th Street”, Rudolph, and even (if you’re in the Settle household) “Cobra” and “Gremlins”, and the list goes on. If ratings showed nobody was watching they wouldn’t run them. Frankly, most of the time those classics get rerun before "new" content. Lesson there... Same with re-runs and movies when they hit streaming. People love a good story or to consume great content not just once but many times. And in my experience this goes triple for emails. I never foolishly even bought into the tired goo-roo trope of not reusing emails if they did not “work” the first time. l have lost count of how many times I reused an email that did not do much — or anything — as far as sales originally, only to clean up later when used as-is or slightly adapted for the exact same (and sometimes even a totally different) offer. And vice versa. Sometimes an email that nabbed sales the first time doesn’t the next. It’s a lot less about the “emails” than people think. All right so that is that. If someone wants to work harder than needed that’s their business. Me? I will happily reuse the same emails & stories over and over when it makes sense to. And am far more focused on consistency & relentlessness. Enter our BerserkerMail email broadcasting & auto-responder platform. The platform can’t write the emails for you. But as sure as God made little green apples it can make sending emails, and, yes, recycling past emails/stories so frictionless even I still sometimes catch myself thinking there should be more steps, more screens, & more needless clicks just to compose and send an email like what happens with all the platforms. Apparently some folks in email marketing land enjoy doing in 20+ clicks what can be done in 2 or 3. But that’s how people who value a few bucks over saving time and frustration think. Nothing we can do to help them types. For everyone else: You can test what we claim about the platform free. And with no credit card required. Details here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA