Bear hunter marketing vs bunny hunter marketing

In one of the first podcast episodes I recorded way back in 2014 (my old “Antipreneur” podcast), I talked about how one of my main influences for broadcasting was the late comedian Patrice O’Neal. And, specifically, his Black Phillip Show. Dayem good show if ever there was one. Was never a big fan of his debauched lifestyle. (Brazilian hookers, haunting swinger clubs with his girlfriend, etc) But his genius ability to break down info and lessons to its root was second to none in my opinion. And was probably the reason he was so successful as a comedian. Example: All the cast on the show once discussed their “hunting” styles. i.e., how they attracted chicks Patrice described himself as a bear hunter. That was who he liked hunting — as he described it, "big, angry, and aggressive women" with shyt attitudes yelling at him, trying to tear him down, threatening him, getting in his face, ready to explode… only for him to use a single sentence of raw honesty (that was his style of hunting) to completely disarm, incapacitate, de-claw, and ultimately charm them, so he could get their attention and do what he had to do to close the deal. For him, it was all about never candy coating anything, using raw honesty, and bringing over inflated egos down to a baseline level he could work from. Then there was his co-host Dante Nero. He was a “deer hunter.” His style is far more subtle & seductive. And he’d go for the most attractive woman in the room who all the guys strike out with by using charm, wit, selective use of negging when necessary, being the most unusually dressed guy in the room, and his experience as being one of the world's highest ranked male exotic dancers for some 10+ years, where he learned a lot about what motivates women (literally crowds of women clawing at him to get on stage at bachelorette parties, etc) the average guy has no clue of. Then there was Jeffrey Gurian (comedy writer for Rodney Dangerfield & other celebrities). Short, funny-looking old guy in his 60's with crazy Don King-looking hair. Nobody would look at him and think he’s some kind of stud. Yet he’d walk in the room with hot ballerinas & fashion models 40+ years younger than himself, taller than him, hanging all over him, and clearly very much in to him. His style of game was being a “bunny hunter.” Very passive, safe to talk to, and almost repulsively woo-woo in his approach telling a woman how much he "likes her energy" that sort of thing. If there was an exact opposite of Patrice it was Jeffery. Finally, there was Danny the show’s chief engineer. His game was being a fisherman. Just kind of sat there and waited for a woman to show interest. He was also the least successful at the game as a result. (Lesson in that…) Which brings me to the point: They each played a specific kind of game. And, if each tried to play the others’ game (i.e., if Patrice went after the dainty ballerina with his bear hunting game saying her breath stinks to confuse her, or Jeffery went after a big angry woman with his “you have interesting energy” approach or if Danny showed up with a slick one-liner while dressing in alligator boots and feathered hats like Dante) they’d have each failed miserably. The reason: They’d each have been playing someone else’s game. I've heard author & podcaster Rollo Tomassi talk about this. He says every guy has “game.” But most guys’ game sucks, repels instead of attracts, and creates misery all around. So it is in business and marketing. Practically every single person I’ve met, known, or dealt with up in direct marketing for the past 20-years (and I was the exact same for 15 of those years — and as guilty of this as anyone, and it cost me a ton of lost sales and opportunity) is making this same mistake from the fresh-off-the-turnip-truck newbies to the seasoned pros in marketing, copywriting, business, etc who have been at it for years. I see it practically every day when Email Players subscribers take advantage of the “perk” they get to ask me questions via email, to the nonsense that gets taught online, to the books and courses being recommended, and in probably two three dozen other ways. We all have marketing game. Even someone who just parrots idiots on Facebook all day has a style of game. That’s obviously weak game, but it’s still game all the same. And if you are playing the wrong game (90%+ chance you are), you’re simply hurting your business, your sales, and even your customers — regardless of what niche, industry, or product/service category you’re in. Example: * If you are always only doing “what’s working now” you are almost certainly playing someone else’s game. * If all you do is “give value!” you are definitely playing someone else’s game. * If you struggle with writing, deadlines, or ideas for content but are trying to write a print newsletter when you have an outstanding personality for audio or presence for video, you are obviously playing someone else’s game. * If you are competing with 1000 other Twitter bros for attention and they are all doing better than you, then you are clearly playing someone else’s game. * If you only use social media for list-building and your list is small you’re foolishly playing and losing at someone else’s game. * If you are trying to build a side business but can’t write ads for your own offers, yet you excel at writing for clients, you are playing someone else’s game. * If you spent more than a year buying every info product and attending every mastermind and haunting every Facebook group yet still aren’t where you want to be, you’re hopelessly lost in someone else’s game, and probably many others' games. And the list goes on, and on, and on. So many people are playing the wrong game. Or could benefit immensely from adjusting their current game. And it’s my experience and opinion that if you (1) figure out what your game is and (2) play that game, force others to play your game (when necessary) instead of you playing theirs, and dogmatically resist all attempts to get you to play any other game but your own… you will see massive success, get massive amounts of new business, and have a massive kind of peace of mind you’ve never experienced before. The good news is, this is very simple. The bad news is, it’s not easy. Not just the having to think long and hard, but also the having to try different things part. Patience is also required. And, even harder is the peer pressure and temptations to try to play someone else’s game bombarding you every single day in both big and small ways — especially if you get most of your marketing and business info from social media. Nobody is immune to the pressure side. I literally get this kind of pressure nearly every day. "Ben, why don't you do ___ like ___ does?" Piss off with that. It’s one reason I talk to so few people up in this business anymore. Too much nonsense being spread. And it doesn’t take long to catch the Stupidity Variant floating around without realizing it. Word to the wise and all that… Anyway, on to the point: The April Email Players issue is all about this topic. It may or may not give you any answers. But, it does define the problem, give “beacons” to follow, and guidance on how to figure out what your game is, which in some ways will make this the single most valuable issue I’ve written to date for certain people who read it, and a total waste of time for those who think they have it all figured out. (Irony: if you had it all figured out, or foolishly think you do but don’t, you would not have even read this far down this email, or probably even be on my list at all). In many ways, this is a perfect “jumping on” issue for some people. Speaking of which: The deadline to subscribe in time to get it is almost upon you. Soon’s I send to the printer today in a little bit, that’s it. Here’s the link to subscribe in time: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA