15 years of marketing insights in 15 minutes

Behold one of my favorite movie quotes: “It’s because you’re playing his game, Donnie. Be patient. One step, one punch, one round at a time.” That bit was from Rocky in the movie “Creed.” I could probably write an entire 300+ page book just on that quote. And especially how deep it goes for business & marketing. There is a reason so many people pinch out money on trainings they never use or systems they hate. Why they twist in the wind even though they are following everything they learn from someone or from some mastermind somewhere to the letter. And why so many marketers are constantly chasing the next thing, constantly chasing “gurus”, and constantly chasing success, instead of letting success just happen. I’m as guilty as anyone with this. So this ain’t me lecturing. It took me probably around 15 years to fully figure this part out. But you can do it in a mere 15 minutes. And you can do so by subscribing to Email Players newsletter in time for the April issue. But a large swath of warnings: This upcoming April issue was written purely “stream of consciousness” and is not nearly as structured as most Email Players issues. It will give you no specific solutions, either. Nor will all of it probably even directly apply to your unique business and situation. (As Email Players subscriber Debra Hilton recently observed, “It’s one of my favourite things about Email players and the rest of your training: 'Here's what I do and why I do that, but your version will be different - own that.' Very freeing.”) Much of it might apply to you. But chances are all of it won’t. It’s merely a beacon to be followed, and a gigantic Option For Thinking Differently. Everyone reading it will get something different from it, and apply the info differently. It talks a lot about my own business and insights, and also what I’ve observed in others’ businesses — ranging from list-building and client acquisition to email writing and even different business structures. But ultimately to use the info you will have to think, figure out, and apply everything you read here to your business. Ooh. Thinking is such a filthy word these days. Everyone wants a checklist and they want knowledge handed to them fast, free, and yesterday. But alas there is nothing fast or easy about what the April issue teaches. In fact, it’s my goal for the insights in that issue to do to those who read it what it did to me back in 2017 — make you re-think everything you are doing, re-create your business, and realize you have wasted a crap load of time and energy playing someone else’s game by their rules when you should have been playing your game and making others play by your rules. Will that happen to you? Can’t say either way. But while I cannot make you an specific promises, I will predict this: A totally different level of excitement & eagerness towards your work you aren’t experiencing now. As well as better discernment on who/what you should follow and do (and it may very well NOT be me you should be listening to), too, in whatever you are doing in business. All of which will almost certainly “trickle down” to your customers and clients, and show up in spades in that righteous, squealing piggy bank of yours. Such is the goal of every issue I write. Email Players should never “cost” you anything. It should always pay for itself 10, 50, 100 fold. Yes, even if it’s just one idea or insight buried in a sentence that catches fire you run with. Shallow thinkers won’t understand what I just said above. But those I care about serving will. And I believe the April issue — above all others I’ve written in the past nearly 11 years of publishing it — will do just that for many who read it, even though it has zero “how to” info inside it, and gives no checklists, swipes, hacks, tricks, or templates. All right enough trying to repel those I don’t want around here. To get in time for this issue, hit the jump below: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA