While back, reader Glenn M dropped me a righteous line: === As an avid reader of your emails and a former resident of Gov. Kate's Oregon, how long do you think you will last there? Idaho is "politically correct." Keep up the good work. === I never say never. But I donât plan on going anywhere. Frankly, there is no "escape" from what's going on. Anti-business city slickers are spreading like a virus themselves everywhere: North, south, east, and west of the Pecos. In my case, the state is already screwed beyond repair from the idiotic extended lockdowns it kept in place for far too long & other inane politics, with people cheering it on even as their cities are covered in equal parts homeless, feces, drug needles, and violent rioters. So it's all pretty irrelevant to me. In fact, there was a movement in Idaho that even wanted to annex a bunch of counties here probably knowing they need more fed up country-folk influence over their body politic. This is a healthy trend you can already see playing out more and more if you live in the U.S. And in my opinion it is a good indication of how far along we are towards the inevitable break up of the U.S. It's all going to come crashing down eventually. And this last election probably only accelerated it. And if you ask me (and you didnât), even though it'll probably suck for a while, it canât happen fast enough. But until then, my attitude is: Do you like it where you are? Yes? Then donât run â stand your ground, and dig in. Starting today. A perfect and timely example: In my county last month, there was some chatter about giving the local homeless coalition $300k to buy 15,000 s/f of buildings and almost 8 acres of land that would allow 1,000âs of homeless to relocate here. I doubt very many knew about it until a private citizen decided to have a postcard written and designed, and mailed it to God-knows-how-many people â presumably with his own money, at his own expense, and with this own resources. The result? The county commissioners got something like 200 emails and/or calls. And the proposal was dead in the water before it could even be considered. You can do this sort of thing too. Especially if you have even mediocre marketing chops. Very important if you donât want the dumb money big city refugees now fleeing the very feces & drug-addled cities/states their own voting patterns created coming to where you are, and wanting to then recreate it in their home cityâs image from which they just left. They are easy to identify. They always manage to slip in "how come we don't do things here like ___ does?" Insert whatever big city they just came from, that they fled, due to their own voting. Anyway, I bring all this up for 3 reasons: 1. To troll the big city refugees fleeing to small towns who want to recreate wherever they land in the image of wherever they just left. 2. To answer the question asked at the start of this email. 3. To inspire people who are scared of what current events could mean for their business. To them, I quote the wise Frank Castle: (AKA The Punisher) âPissed off beats scared every time.â All right, thatâll do it for today. I donât see business as business anymore. I see it as warfare. And my Email Players newsletter has become my own playbook â what I am doing in my own businesses, ainât none of it theory â on how to wage this kind of war, using email and strategy as the weapon. More info on the newsletter here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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