Why only chumps pay for info products

The new product junkies won’t like this much. And so it’s a good thing nobody really cares what they think anyway. But when it comes to informational products (books, newsletters, membership sites, courses, yada yada yada) there’s a huge difference between buying these things and paying for them. And I’ll prove it to you right now: One of my most prized possessions in my marketing library is "Email Players" subscriber Gary Bencivenga’s $5k “farewell” seminar on DVD. I bought that bad-boy in late 2007. And, I have gone through it close to 50 times probably. Of course, it stung forking over the $5k for that at the time. Especially since back then you could only pay via a check Fed Ex’d to him, and not credit card, etc. But I can trace many millions of dollars (collectively) in sales to my clients’ income (when I did client work) as well as my own ventures to the info in that course. Thus, I bought that course. I did not “pay” for it. On the other hand: If I’d done what probably 95% of online marketers and 100% of new product junkies do these days with info products — where I'd have just sit on it, maybe flipped through it every now and then, took a selfie with it for Facebook to signal to everyone how smart I want them to think I am… then flitted off to the next bright shiny slot machine in the goo-roo casino for another exciting new-purchase dopamine drip… and made nothing from it, got zero benefit from it, and basically gave it the same value as I would a doorstop as a result… I would have paid for it and not bought it. Paying for it would have made me a chump. Buying it though, has helped make my sales copy a champ. There are many more ramifications to this phenomenon, and many benefits to be had from people who understand it, when one realizes how much more long term valuable buyers are vs short term payers. This inner game extends to every facet of business. Not just your own business, but the lives of those you sell to. It also applies to our BerserkerMail platform. It does you zero good to pay for it by not using it. We’ve made it so frictionless to load, send, and profit from email even to this day (and I’ve been using it since last July) I sometimes pause before letting the hounds out because I figure there must be something else that needs to be done just to load & send it. i.e., There MUST be some other box to tick. Or some other screen to navigate to. Or some needless click that has to be done just to send. But no. It really is a 2-3 click process. If you think that’s not a big deal then do this: 1. Go into your current email broadcasting service & paste an email in 2. Count exactly how many clicks it takes to send it 3. Get a test drive of BerserkerMail at the URL below and do the same I suspect you’ll find our way far less time consuming. Way less frustrating. And definitely less likely to give you carpal tunnel… You’ll also see the difference between a platform designed by marketers who use email each day to grow their own businesses vs a platform designed by programmers who probably never use email for anything but to forward jokes to each other. If you want a free test drive to see for yourself, go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA