Always a checklist, never a paycheck

While back one of my readers sent me a screenshot of someone teaching what to do after someone opts-in to a list. It went something like this: Day 1: Tell them what to expect + a free gift Day 2: Share your story in a dramatic way Day 3: Share the epiphany you had + free basic solution Day 4: Share the hidden benefits of solution Day 5: CTA to full solution i.e., your offer All these supposed “clever” checklists of things to do to get big paychecks coming in that try to gameify & hack their way into the sale are simply a waste of effort & energy to anyone who knows how to actually market, sell, and close deals. The reason for their clumsiness: They are making it about the marketing instead of the market. Once you realize it’s about them and not your marketing, the whole game changes. Example: When I wrote test drive sequences for BerserkerMail and SocialLair last year, I didn’t sit down and say, “on day 1 I’m gonna tell them what to expect over the next several days. On day 2 I’ll give them this other free gift to show what a swell guy I am. On day 3 I’ll tell them about that time I was sitting on the toilet and had an epiphany. On day 4 I’ll tell them about how Aunt Martha in the grove found the hidden benefit to…” No. What I did was ask: “How can I build a relationship with these people?” And then that dictated the content, the strategy, and the approach. It ain’t about checklists of tactics & tricks, it’s about relationships. And on that note: The March Email Players issue is, in many ways, all about building, strengthening, and profiting handsomely from building a strong relationship with your list. The template I am teaching is literally from the PUA (pick up artist) industry, but adapted to email, marketing, copywriting, etc. Not the tricks and one-liners. But the deeper, relationship-building info. i.e., not the sexy stuff. But the stuff that works. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA