Mysterious A-list copywriter does arse-hole poetry reading

One of my favorite copywriting stories: The late copywriter Bill Jayme was talking to a would-be client. And, the client insisted on a one-page sales letter, foolishly and naively nattering on about how “nobody reads long copy…” Mr. Jayme’s response? “If you want short copy, there are loads of bums in California that will write you a one-page letter. Go look one up.” It’s like… it’s like… arsehole poetry. Pure art. Anyway, I have no real point in telling this story other than amusement. And also, maybe, as another excuse to talk about this great man of copywriting. And specifically, the giant swipe file of his, containing 209 high resolution ads on a USB drive he wrote, that he was collectively paid $22 million in fees for (in today’s money) when he walked the earth. These sales letter packages span 138 different publications, in markets both small and obscure, big and mainstream. You can see everything about each package — including the sales letters, the envelope copy (reading these will be hands down the best subject line education you will ever get), the lift notes, the circulars, the reply elements, and everything else that went with them. This collections has gone for $495.00. But, if you buy it today for a whole lot less. And if you buy this swipe file via my affiliate link and send me your receipt (not just buy it, but also send me your receipt) before tonight’s Friday 2/11 at midnight EST deadline, I will also give you a valuable eBook called: “elBenbo’s Lair” This is a compilation of the entire two year run of bonus elBenbo’s Lair inserts that were included with Email Players issues from November 2019 - December 2021. Some of the tips inside this volume include: * What I would have said (and how I would have profited) had anyone asked my opinion about Black Lives Matter & racism during all the George Floyd riots. * The cunning way Walt Disney would often “flip” bad money or business advice given to him to grow his business. * Why listening to what a woman says she wants for Valentine’s Day almost guarantees she loses attraction & respect for you… and starts looking around to see if she can do better. * How to “side step” the coming criminalization of using direct response advertising being publicly pushed by professors from Yale and probably other so-called prestigious law schools. * A lesson from a Hollywood special effects master (I use in virtually everything I sell these days) in how to stand out in any market — even if you are brand spanking new to what you do. * Why a man should put a woman he is interested in through a long & grueling series of “trials by fire” before even thinking about committing to her in any way, shape, or form. * How I sold my last house in 4 days and at a gigantic profit. * A secret buried in the Bible for forcing the world to fear & respect you — including those who have power over you now. * How to “slip” your marketing by cancel culture bums looking to get you de-platformed, fired, and ruined. * 14 bios of great men and leaders of industry I recommend for marketers, copywriters, and anyone in business * Advice for dealing with trolls straight from one of the “most trolled” men on the planet. * A brief lesson on how one of my customers turned a horde of seething feminists demanding his head into a bunch of new donations for a dog shelter. * 2 ingenious ways the late Stan Lee would constantly troll D.C. Comics to help grow Marvel Comics’ sales. * The single best writing device — seen abundantly in the old Greek, Norse, and Roman myths — you can use in your sales copy if you want to ratchet up your sales and response. * A secret place that works almost like magic for getting more reading done. * 6 movies I watch over and over and over for conducting better business, creating better marketing, and/or writing better copy. * How Steve Jobs created such a religious-like fanatical customer base that neurological scanners show their brains light up when seeing an Apple gadget the same way a religious’ person’s brain does when thinking about their chosen deity. * Why Loki was right when he said humanity craves subjugation. * How to instantly cure yourself of writers block. * A writing drill for becoming not just good but great at copywriting. * The “Lost Horizon Technique” (invented by the infamous movie director Frank Capra) for editing sales copy that makes it almost impossible to bore or lose your readers (and, thus, unnecessarily lose sales). * Why you’ll almost certainly make more sales writing an email in 30-minutes vs spending 3-hours writing it. * The Kim Kardashian secret for potentially making a lot of sales with your ads even if your sales copy sucks out loud. * Advice to “done for you” service businesses for getting more clients. * An outrageously valuable book about IQs everyone in business — smart, dumb, or even completely illiterate — should read (or have it read to them). (Warning: you cannot “unsee” certain things that never bothered you before, but almost certainly will after reading this book. Don’t say you weren’t warned…) * Why you should never sell, do business with, or even acknowledge the existence of a guy on your list (especially if you are a chick) who : (1) uses a lot of emojis in his messages, (2) kisses a lot of ass, (3) and constantly talks about what they will do but never actually does anything. * What to do to help protect your business from the very realistic possibility of not being able to sell internationally online or offline. * Why you literally are surviving the biggest psyop in human history if you refused to get any jabs and kept your blood pure — despite society doing its level best to demoralize you, vilify you, desensitize you, bribe you, confuse you, gaslight you, turn your close ones against you, and de-humanize you in every possible way, including getting you fired, de-platformed, or banned from the public. * And much, much more. Let me be 100% crystal clear: To get this eBook you must send me your receipt before the deadline — not just buy before the deadline. If you send it after the deadline, you don’t get the eBook. Here’s the link: [http∶//www.EmailPlayers.com/jayme]( Ben Settle P.S. Brian Kurtz is producing these USB drives “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times. But, the bonus eBook is digital and you will get it after you send me your receipt — assuming you send it to me before tonight’s Friday 2/11 at midnight EST deadline. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA