How to “de-ball” 1-star reviews

A fun fact nobody talks about: Negative reviews are often inherently entertaining. It’s far more interesting, fun, and exciting for your market to read a 1-star review from a troll or hater about your business, your product, your book, or your service than it is to read a glowing review - unless it’s being read by someone just looking to validate their decision to buy or something like that. That’s just how it goes, Spanky. Like it or lump it, there is entertainment in bad reviews. And the more nasty, vicious, and full of personal attacks, the more entertaining it’ll be for the great unwashed arses, often prompting more of the same from those wanting to join in the fun. That’s the bad news. The good news? Whether it’s some blue light special leaving a wall of text review full of lies about your Kindle book they never even read… or some jealous loser who leaves a bad review of your podcast on iTunes… or even someone abusing Yelp’s option to put a ‘Business Accused of Racist Behavior’ alert on your page to warn consumers… Superior Service can effectively “de-ball” them all, and make the writers of such reviews lose credibility and even be laughed at. And, it’ll probably even beef up your sales & market share when they do it. Thus, they pose no threat to you. If anything, they only help. That is, if you know how to creatively combine your marketing with Superior Service in unique ways your hapless competitors will never do. Enter Mr. Vance Morris. Vance is by far the single best resource for learning how to merge customer service with direct response marketing to exponentially ratchet up sales I’ve ever known. He spent 10 years working at Disney — including designing, opening & operating “Chef Mickey’s” (Disney’s flagship Character Dining Experience). He has also consulted everyone from NASA & the Executive Office of the United States to Tyson Foods & The Smithsonian. And, he has even shared the stage teaching his world class business and service genius with some of the top direct marketers in the world — like Dan Kennedy and Joe Polish. More: If you’d like to partake of Vance Morris’s course teaching his methods to my horde last year, you can get it at a huge discount from my affiliate link below if you do it by tomorrow, Sunday January 9 at midnight EST deadline. Something else: You’ll also get a free copy of my next unrepentantly pretentious & expensive book about how to ramp up your sales, influence, brand, and profits using the design-side of direct response marketing. The book is still being written and prepared. But if you buy Vance’s course from my affiliate link, I will send it to you when its ready. (Probably not for another several months — so you’ll have to be patient.) Here’s the link: [https∶//www.EmailPlayers.com/vance]( Ben Settle P.S. More about the bonus book above: It also goes deep into how I use design with World-building in my companies. I wrote about World-Building in my elBenbo Press book from a publishing perspective. But this new book teaches it purely from a design point of view. In fact, true story: I recently had a conversation with Kia Arian — one of the only designers the great Dan Kennedy allows anywhere near his own direct response projects, if that tells you something — about this topic. Kia does nearly all of my business’ designs. i.e., she’s been closely watching how I go about my World-Building in “real time.” And here’s what she said about how I do the design side of World-Building: “Honestly Ben, in the whole world, you're talking about the 1% who can think at this level. Very few people can operate at this level. Now that doesn't mean that they can't, some people, they just haven't seen it. They just haven't been introduced to it.” But the World-Building info is just one aspect of my upcoming book. It goes deep into my 20 years experience combining design with direct response marketing to grow my business, my brand, and my influence — all starting completely from scratch. After the book launches it will sell for at least a few hundred dollars. Maybe closer to $1,000 or perhaps even well over $1,000. I am still working out the pricing & logistics. But if you buy Vance’s course from my affiliate link below by tomorrow's Sunday 1/9 at midnight EST deadline, I will ship you this book when it’s ready later this year as a bonus. NOTE: It could be several months before the book is ready. So don’t expect it any time soon. All right, here’s the link: [https∶//www.EmailPlayers.com/vance]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA