Radio ad sales rep reveals secret to killing burnout

A while back I got asked about burnout. Specifically, how to either prevent it or kill it. In my way of thinking, burnout is one of the single most insidious things that can happen to anyone in business. It sucks away all creativity. It kills all motivation. And it makes all activities — even the stuff one ordinarily likes doing — almost intolerably hard, with everything taking longer, quality of work suffering, and a pulsating hole that gets deeper and deeper and harder to emerge from the more work that piles up during the burnout attack. A solution? Getting away for a while. But, not everyone has that luxury. I know I never did, and in some ways still don’t. Too much to do on a list that just keeps getting longer and more dire. If that’s you, I want you to think about the movie: “City Slickers” Billy Crystal plays a city slicker who sells radio ad space, and is totally burned out. He’s just going through the motions every day. He looks miserable and he’s depressed and wants to quit his job. So his wife makes him get out of the dayem city, and go on a cattle drive with his friends and some other people paying for the experience. I won’t give away the whole plot. But let’s just say the experience totally changes him. He’s a completely different person when he returns. When his wife asks if he is still going to quit his job he replies: “I’m not going to quit my job. I’m just going to do it better.” Lifetime of wisdom there. Although it will be lost on the schlub who bounces from one speciality to another without ever going deep into anything - i.e., email specialist one day, then when that isn't hot suddenly turns into a crypto currency guru the next, then a webinar person, then a Facebook marketing guy, followed by storytelling ex-spurt, etc. And so on, and so forth. Speaking of burnout: The technique I teach in the January Email Players issue has been — whenever it happens to me, at least — the next best thing to grabbing burnout by the throat, putting it on its knees, and putting a bullet through its head “execution” style. That’s probably too violent an analogy for the sob sister Facebook life coaches on my list. But nobody cares what they think anyway. What matters is, this technique can help work near miracles on a business that uses it. Not just for burnout. But for creating powerful email campaigns. Writing blockbuster ad copy. Creating products people can’t help but love and want to pay big money for. As well as build a thriving responsive email list, make high-level JV deals, and on and on and on it goes. It’s an extremely potent technique that can be applied to probably millions of different aspects to business, marketing, copywriting, email, and anything else — including your personal life (getting in shape, finding romance, whatever it is). Ain’t none of it is empty woo-woo nonsense, either. It’s extremely practical. And you can literally apply it to your business right when you’re done reading. That is the goal I have for my Email Players of the Horde: To rip the issue open. Read it in one sitting. And start applying the info to begin the process of making a bundle with it right away. Since it requires massive action-taking, the typical goo-roo fanboy haunting Facebook groups all day should refrain from even being on my list anymore, much less investing in Email Players. Especially anyone dumb enough to think the info in this issue exists in a vacuum. It doesn’t. It is intended to take what I teach in the book I give to new paying subscribers, and all future issues, and basically inject everything else you learn from me with rocket fuel. It’s difficult for me to talk about this without sounding hypey. But in my experience - and maybe someone will prove me wrong - it'd be very hard to apply the info and not have radical success. Yes, there could be failures along the way. And it won’t happen overnight. Plus there are always variables outside our control. But in my opinion — for what it’s worth, as I am biased — the above holds water. To start using this technique in your business do this: 1. Read the sales letter at the link below carefully — and realize what is expected of you, and what kind of business qualifies and what doesn’t. HINT: It’s literally in the deck copy under the headline. 2. Subscribe before tomorrow’s deadline. 3. Patiently await the January issue. All right, here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA