Newsletter Subject

Are you reading this on the toilet again

From

bensettle.com

Email Address

ben@bensettle.com

Sent On

Wed, Dec 22, 2021 01:48 PM

Email Preheader Text

If so, you probably are not alone. A while back I read an article talking about a study conducted by

If so, you probably are not alone. A while back I read an article talking about a study conducted by a place called Soltiaired. They did a poll of 1,100 American adults, and found out that 90% of people are reading their phones on the toilet each day. As well as at funerals, weddings, when crossing busy streets, and even while having the sex or already enjoying other forms of entertainment. The main reason? Sheer boredom. All of which is good news for the smart email marketer. At least, those using my wily ways. I daresay just following what I lay out in the Email Players Skhēma Book (that I give to brand new paying Email Players subscribers) about 13 ways to pound out subject lines alone can potentially very significantly “up” the chances of them getting red thighs and leg cramps on the can by reading your emails over their friends’ idiotic Facebook rants or Twitter bro natterings. In other news: BerserkerMail is officially opened back up. And free test drives are now active. BerserkerMail is built to be every intelligent email marketer’s wet dream. It was created by Yours Unruly and Email Players subscriber Troy Broussard — who is the heavy weight champion of the world at email automation, as well as a former Navy Nuclear Engineer, Director of Technology at Encyclopedia Brittanica (running a $12 million department of programmers), and has been hired by some of the biggest direct marketers and even other email broadcasting/autoresponder platforms to consult their own teams' best practices. Our platform is also administered by some of the most brilliant engineers on the planet, and is based on near-freakish speed, email deliverability, and simplicity. With no policing anyone’s thoughts. No political de-platformings. And, with no idiotic “feature creep” nonsense — which is when platforms run by programmers (and not marketers who actually use email every day) constantly tack on features they think are “cool” but that hardly anyone uses and that just bloat and slow everything down. Yes, we have guidelines everyone has to follow. But stay within those and be a professional and you are good to go. Obviously I am biased with all of this. So take all this with a handful of chili pepper. But in my opinion even v1 right now is far superior to anything else out there. That ain’t just my opinion, though. It’s also the opinion of a lot of other folks, too. To witness the firepower of our fully armed & operational email platform go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle P.S. To give you a taste of why I believe our platform beats the other ones out there all to hell, here is what aggressive email marketer Daniel Throssell said this BEFORE it even launched back during beta testing: === Hi Troy and Ben, I saw you’re launching BerserkerMail soon, so I wanted to send a quick note about my experience using it as a beta tester the last couple of weeks. My overall impression is: this product is freaking amazing. - The single best thing about this software is how easy it is to send an email. In my old broadcaster, it would take literally 10 minutes to load up the template, paste the text, change font sizes, click all the buttons to align or format stuff, open a bunch of drop-down menus, etc. BerserkerMail just blew me away with how different it is. The number of clicks has been stripped to the bone. All the buttons are exactly where your mouse already is. And I can get an entire email done and sent in under two minutes. You just made the most important task in my business five times easier. I LOVE that. - Deliverability is stellar. I used to almost always hit ‘Updates’ in Gmail. The day I switched to BerserkerMail, I started hitting the Primary inbox 100% of the time, with no other changes. Even better, all the replies I got started getting ‘threaded’ together by Gmail. I was confused at first until I realised, Gmail truly believed these broadcasts were coming from MY personal email address, not some broadcaster. So it’s treating them like personal emails to my entire email list. This NEVER happened on my old software. - Search is blazing fast. I love that the list updates instantly with literally every keystroke. My old software drove me NUTS with how long it took to load searches. I don’t even know how it’s possible to be so much faster, but whatever you did, it’s amazing. - The campaign builder has been still ‘under construction’ during my beta test so I haven’t played around with it too much, but I can already see how much more intuitive it is to use than my old software (and requires far fewer clicks). - And even just the little things like the fact that whenever I am clicking through something and I think “oh, shoot, I should do X”, there is always a button right there to do “X”. Things like creating a tag, or moving to the contacts page, or whatever — you guys have thought of it. I don’t have to ‘click away’, go to another menu, do the thing, and come back. I’ve already been carrying on about BerserkerMail to my email list for the last few weeks. It really is as amazing as you promised. I can see how it wouldn’t be for everyone (it took me a while to ‘come around’ to the idea of no images) but you’ve clearly picked your goals and executed on them better than anyone else. And for someone like me — a copywriter, for whom sending emails is the #1 most important activity in my business — it’s the best tool out there by far. === To get your free test drive and experience the full [https∶//www.EmailPlayers.com/berserker]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

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Time to Read

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Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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