A pitch so blatant the eat-the-rich socialists would kill it if they could

Today’s the deadline to get the December Email Players issue. Here’s what’s inside: * The (admittedly strange) reason using hard-to-read email fonts online can help sell more high-ticket content than using easy-to-read fonts. * A sneaky way for creating content people not only look forward to paying a premium for but will practically INSIST on paying a lot for. * The nutty (but still true) reason why content that is physically painful to consume can be priced higher than content that is easy & fun to consume. * The case against high production values when creating high-ticket content. (Today’s crappy production values brought by YouTube and Tik-Tok being the norm should be case enough. But I go a lot deeper into this starting on page 6. Snobby content creators will bristle, of course. But nobody cares what they think anyway, and most of them are broke…) * 7 ways to create high-ticket content for your business you can sell for hundreds, thousands, & potentially even tens of thousands of dollars for your business. * The #1 perfect format for content creators? (I once got accused of outright discrimination for following my own advice here… but the results have been more than worth it. See pages 4 &5.) * A secret way of using the infamous Maslow’s Hierarchy of Needs to create high-ticket content people not only don’t care is expensive but are far more likely to consume and benefit from it. * A nearly effortless way to “ratchet up” the prestige, engagement, and consumption (and, thus, price) of your business’ content. * A 382-word “case study” on exactly how the late Gary Halbert was able to charge a premium for info products that were just glorified reports. (HINT: Hardly any content creator you see today does what he did — yet it’s really quite brilliant, and makes creating content both more fun and more simple. See pages 8 & 9.) * 15 “elBenbo-approved” books that radically changed my business & thinking this year — including 4 of which I insist you not only read, but read in the exact order listed for maximum benefit. * A clever way (discovered by some smart jazz musicians decades ago) to knock out content people happily & eagerly pay a bundle for. But that ain’t all, George Bailey. Since the December issue is also the milestone 125th issue, and since I celebrated the 10-year anniversary of the newsletter earlier this year… I decided to include a doozy of a bonus gift with it to round out 2021. This gift is not for sale anywhere else, for any price. You can only get it by being subscribed in time for the December issue. This bonus is called: “Email Players Annual #1: Age of Swipeocalypse!” This giant-sized (in both literal size and ideas) bonus Annual issue I am including with the December issue exists outside the normal continuity of the newsletter. And, it’s all about swiping & swipe files. Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. All right, enough. The combo of the December issue being about creating high-ticket content and the bonus “Email Players Annual #1: Swipeocalpyse!” being about swiping makes this a great “jumping on” time for business owners new to my world. Today is the deadline to subscribe in time to get it all. So if you’re the procrastinating type, best do something about that, Chuckles. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA