Why the World’s Greatest Living Copywriter reads Email Players

Last month, the World’s Greatest Living Copywriter & Email Players subscriber — Gary Bencivenga — let me have it: === I especially love the inimitable culture you've created for your publications and the rules you lay down for your tribe of ardent followers. You're a 10th Degree Black Belt in marketing judo who can easily flip any development, any troll, any bad review into the perfect reason why sincere students of marketing should join your tribe. I've never seen anyone do what you do, let alone do it so well! It's amazing. I have to read every issue, as it's always full of great content and surprises. You're at the peak of your game...and my hat is off to you! === Full disclosure: The upcoming December issue has nothing to do with anything in his testimonial. But, I daresay, if a man of his esteem and caliber is reading every issue… probably I am doing something right when it comes to the art & craft of content creation. Which is what the next issue is all about. Specifically: How to create high-ticket content you can sell for 100s, or even 1000s of dollars. I use all the tips inside it myself. And they are a big part of how I create content that ranges from a few hundred to over a thousand dollars and more on the regular. I also believe anyone else with the right amount of ambition & ability to think can do the same, too. More: The December issue is also the newsletter’s milestone 125th issue. And to celebrate I’m also including an extremely valuable gift with it… “Email Players Annual #1: Age of Swipeocalypse” Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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