An inconvenient truth about creating high-ticket content people happily pay a bundle for

No, I’m not talking about Al Gore’s debunked documentary. And depending on how snobbish you are about content creation yourself, you may want to chalk what I am about to reveal about creating high-ticket content up to coincidence and something that is just as fictional as Gore’s climate prophecies & time tables. But I will beg to differ, as I’ve seen it happen too many times. Anyway, check this out: Last year, my business partner in software land Troy Broussard got his greedy mitts on my elBenbo Press book about my high-ticket book and newsletter publishing model. It’s a big, clunky book. Heavy, too. And definitely not easy to hold. It’s meant to be read on a table, paying attention, and not listening to passively on audio or skimmed in a PDF. But because of Troy’s neck injuries (he lives day to day in 7 or 8 out of 10 pain, if that tells you something), he said it was literally painful to read the book and kept asking me for a PDF. I of course refused. Yes, even though reading it was so uncomfortable for him, he had to read it in his SUV where he has a special work station rigged so things are easier on his neck. He probably cursed me the whole time. But you know what? Of all the book's readers, I suspect he is easily one of its most successful student. He took that info by the scruff of the neck, implemented it immediately & aggressively, and quickly launched his own high-ticket continuity offer. The point? There is a powerful principle at work I believe increased his engagement of my content. I also believe it increased his consumption of my content. And, yes, I believe it increased his success using the content. And this powerful principle I am referring to is something I believe every high-ticket content creator should at least test before reflexively writing it off, even though many will fight me on it. Especially since it’s a principle that doesn’t just apply to high-ticket content, but also emails and other medias (video, audio, etc) you create content with. By now I have seen this principle create so much engagement and so many successful customers of my content as a direct result of it I no longer look at it as anything but truth. I can’t say it will be the same for you or anyone else. But there is only one way to find out for certain: To subscribe to Email Players in time to get the December issue. I go into great detail about this principle. And you may just find what I did: That this principle is as rare as gold, but far more valuable. The deadline to subscribe in time to get this issue is tomorrow. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. The December issue is also the newsletter’s milestone 125th issue. And to celebrate I’m also including an extremely valuable gift with it… “Email Players Annual #1: Age of Swipeocalypse” This bonus Annual issue I am including with the December issue exists outside the normal continuity of the newsletter. And I mostly wrote it to commemorate the newsletter’s 10-year anniversary this year (it launched in 2011), and say some things I’ve been wanting to say about swiping ever since, but never found the right “slot” to teach it in. Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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