How to eliminate having to “convince” customers to buy from your business

Email Players subscriber Fabrion Mitchell reveals a bombshell: === Hey Ben, Wanted to drop you a thank you. Been a subscriber now coming up on almost a year. Throughout this time, I've admittedly been more on the consumption of your teachings than implemention. Until recently I've gone back through more of your content and begin taking out nuggets. Like increasing your status. I recently joined Clubhouse(an underrated networking platform in my opinion) and over time begin finding my self speaking on stage with other higher status people leading the rooms. Due to that I recently landed two new clients to help them with their email game. I really didn't have to convince them at all(both have MUCH larger list than myself). And no objection on my price. In fact, the second person that hired me wants me to speak to their mastermind and on their podcast! Now, those people with status tell others about my service in the rooms and I don't even have to speak yet. And to add, the archive function with Besekermail made the conversation easier about what I do for my emails. I was able to send them to my link. So truly appreciate the foresight with that to benefit the users of the platform. Thank you for all you do. With the combination of implementing your teaching and use of Besekermail, I really can see the success that lies ahead. *Do as you please with this email. === Big lesson in his testimonial about virtually eliminating certain objections. Including in big ticket offers. Speaking of which: The December Email Players issue is about 7 ways to create high-ticket content you can potentially sell for hundreds, thousands, maybe even tens of thousands of dollars in your business if your marketing and offer game are especially tight. Everyone’s a “content creator” these days. But how many are high-ticket content creators? They are few and far between. But I have at least some advice about this considering I sell books ranging from $10 to over $1000, with other high ticket content (10-Minute Workday) even higher priced. Yes, marketing is a big part of it. But so is injecting your content with ways to make it inherently more valuable. Including if it’s something you could explain in a sentence or two. All is revealed in the December issue. Deadline is in a couple days. If you want in on time, best hurry: [https∶//www.EmailPlayers.com]( Ben Settle P.S. The December issue is also the newsletter’s milestone 125th issue. And to celebrate I’m also including an extremely valuable gift with it… “Email Players Annual #1: Age of Swipeocalypse” This bonus Annual issue I am including with the December issue exists outside the normal continuity of the newsletter. And I mostly wrote it to commemorate the newsletter’s 10-year anniversary this year (it launched in 2011), and say some things I’ve been wanting to say about swiping ever since, but never found the right “slot” to teach it in. Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA