This year Iâve written quite a bit about something I call: âSixth-Generation Marketing Warfareâ Itâs a fairly involved topic I invented to teach what Iâve been doing in my own companies. (I spent at least 3 full issues of Email Players this year just on this) But the gist is: Selling, pitching, marketing, and promoting â directly or indirectly â are done well before anyone sees an offer, or before a product is even created, and with most of the selling being done by your companyâs fans & customers (as well as your haters & trolls) without them even being aware of it. Very few companies do it. And in direct marketing I donât know anyone but me is doing it. Certainly, not the way I teach. (Other than Email Players who have been doing it after reading my work on it.) But Iâve been thinking a lot about what the single best current example is of this brutal form of conquering markets, profits, and even the very minds of customers - to the point where said customers donât even know theyâre being sold, donât even know they are doing the selling for a company, and donât necessarily even know they are participants in the game either way. And recently I realized there is a doozy of a company doing it. One you can observe do it day by day. Frankly, this business is like the âSupreme Commanderâ of 6G Marketing Warfare. A business there is an almost 100% chance either you or someone you know (likely several people you know - including your friends, family, employees, etc) have bought from, are actively selling for every day (without getting paid anything), and are on track to keep buying from, including possibly even having no choice but to buy from, even if you think what they sell is death incarnate. Who is this 6G Marketing King & Emperor? The King of 6G Marketing Warfare is⦠(war drum rollâ¦) Pfizer! Yes, itâs true. And in the December Email Players issue (about how to create high-ticket content you can sell for 100s and potentially 1000s of dollars a pop in your business) bonus elBenboâs Lair insert I go into great detail on why they are the 6G Marketing Warfare heavyweight champion of the world (and world history â nobody but nobody has pulled off what they have), how they are doing it, and what this means for you. Of all the elBenboâs Lair inserts Iâve done this is potentially the most valuable. Not as a âhow toâ checklist. (Literally no mere online marketer can precisely duplicate what they are doing.) But as a case study of both what to do and what NOT to do. All told within the bonus insertâs 2 or 3 short pages. But that ainât the only bonus going with the December issue which also happens to be the newsletterâs milestone 125th issue. To celebrate this achievement Iâm also including an extremely valuable gift: âEmail Players Annual #1: Age of Swipeocalypseâ Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky âMad Manâ era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following âwhatâs working now!â can get you a pittance of the response you could be getting at best⦠or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. Itâs that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Garyâs ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing⦠only to realize that wasnât the way to do it. Thereâs a much better way instead, thatâs revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to âcoaxâ your clients into writing the sales copy they are paying you to write⦠and being perfectly happy doing so. * The big difference between how all the A-list copywriters Iâve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school âretroâ website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and youâll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good âjumping onâ point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all âcoolâ, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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