7 ways to help create high-ticket content that sells for 100s, 1000s, even tens of thousands a pop

From the righteous fingertips of the Profit elBenbo: To round out this Covidiot-ridden crazy year, the milestone 125th Email Players issue next month reveals 7 ways that can help you create content your business can sell for hundreds, thousands, and maybe even tens of thousands of dollars and still be selling it at a bargain. At the risk of triggering a troll or two... I daresay I am uniquely qualified to teach this. Especially considering I routinely create high-ticket content that flies off the shelf at several hundred dollars to over a thousand dollars a pop. Obviously, this also will depend on who you’re selling to and how tight your marketing, list-building, and other business game is. Let me be clear about that for the goo-roo fanboy who just got started yesterday. But even if you’re still trying to wrap your head around the marketing, copywriting, list-building, etc side of your business, you can at least be cranking out content that can sell at a premium in the meantime. More: Also in celebration of the 125th issue I’m including an extremely valuable bonus: “Email Players Annual #1: Age of Swipeocalypse” It’s giant-sized in both page count and literal size. But also, in ideas, too. Especially on the topic of swiping. This bonus Annual issue I am including with the December issue exists outside the normal continuity of the newsletter. And I mostly wrote it to commemorate the newsletter’s 10-year anniversary this year, and say some things I’ve been wanting to say about swiping ever since, but never found the right “slot” to teach it in. Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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