The case for writing dull & tiring content

A reader rebukes my evil ways: === Your constant nonsense about all the trolls who supposedly hound you nonstop is dull and tiring. Feel free to get over it at any point, and start exploring some more interesting topics. === Irony: The same exact week he wrote the above (during my Copy Troll book promo campaign - what else should I have written about while selling a book about... trolls?), two "Email Players" subscribers on my personal “Mount Rushmore” of marketing greats also chimed in. Specifically: 1. Gary Bencivenga - the man universally considered to be the world's greatest living copywriter told me (after I read his Fresh Pressed Olive Oil ad — [https∶//freshpressedoliveoil.com/c/join/home]( — and told him he takes me to school every single time I read one of his sales letters) this: === I feel the same way about your ads, Ben! I especially love the inimitable culture you've created for your publications and the rules you lay down for your tribe of ardent followers. You're a 10th Degree Black Belt in marketing judo who can easily flip any development, any troll, any bad review into the perfect reason why sincere students of marketing should join your tribe. I've never seen anyone do what you do, let alone do it so well! It's amazing. I have to read every issue, as it's always full of great content and surprises. You're at the peak of your game...and my hat is off to you! === And then... 2. "Founding father of internet advertising" (even according to Time Magazine) Ken McCarthy also reached out that same week: === Hi Ben I'd like interview about this and other headlines and your thoughts behind them. "How to turn a mob of social media psychopaths into your unpaid sales force" Talk about timely! I'm going to mail part of it to my entire list and the full interview to my System Club members. - Ken === Don't look now: This could almost be a case for writing dull & tiring content here... All right, normally I would pitch something right about now. But my business got all the benefit I needed out of this email already. So instead, I suggest reading/studying Gary’s pitch linked above and buying. Especially if you: (1) Enjoy & appreciate great olive oil (his ad had me at “Isn’t This How Vito Corleone Started?” — and got me on the hook for $600/yr in olive oil, which is astonishingly good) (2) Want to see how a master uses both print & email to run backend offers (3) Desire great swipe file material that ain't just the same ol', same 'ol Enjoy… Ben Settle P.S. Below is another grumpy soul I heard from during the Copy Troll promo. It qualifies for yet another "The irony writes itself" moment... === You are such an unmitigated dickhead. Just fuck off. With your ludicrous delusions of grandeur. You stupid, low-IQ twat. Just get tf out of my inbox. You think real people fall for your elitist bullshit? You poor deluded little fuck. I've had a lot of laughs at your incredibly stupid emails, trying to pump yourself up. Lol. But it's time to tell you the truth, shit-for-brains. You're an utter cunt. And somehow, you think you're superior. Jeez, I've laughed long and loud about that. But all good things must come to an end. Your messages are getting boring and repetitive, and it's time to tell you the truth, you utter fucking divot. I'll almost miss your half-wit dribble. But not for any reason you might think. I'll just miss laughing at you seriously thinking you're blessed with intelligence when, really, your shyte attempts at bigging yourself up are just comedy gold. Go and look in the mirror, half-wit, and see if you have enough intelligence to get a glimpse of what you really are. Trying to convince people that you're some kind of elite, firing people from your list, deriding people. mocking people, and all the other bullshit. Seriously, who do you think wants to be associated with you? Nobody normal, that's for sure. You're a below-average idiot, trying to carve a space for your mediocrity. No doubt, there's a few challenged mental dwarfs who fall for the snake oil schtick. Just know that normal people see straight through you. You fucking chode. Go on, look it up. Little chance your low-level vocabulary suffices. With all the bollocks about being a 'writer'... you couldn't write a shopping list. Get out of my inbox, you fucking knob-end. === I ask you: Has a more magnificent specimen of troll ever existed? This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA