Horrific sales pitch of Halloween-like proportions inside

Today is the deadline to get the November “Email Players” issue. Here are a few of the treats you’ll get in your sack: * How to use a Gene Schwartz copywriting trick to exploit a “loophole” in eBay to potentially make many times more product sales than your business does now. (Admittedly I don’t even have an eBay account — but it was like we couldn’t not make lots more sales in a deal I was involved with at the time we did this. And unless eBay has some new rules against this, there is no reason not to use it now if you like selling on that platform.) * A clever way to ethically exploit Hollywood to make your offers more valuable to would-be buyers. (This probably won’t do you much good unless you are selling fiction of some kind. But it is part of the plans, so I threw it in there all the same.) * A frank discussion about why authors like Stephen King or JRR Tolkien can never really be “cancelled” even if the governments of the world outlawed their works and burned all their books. (And why this matters to businesses big and small — from struggling freelance copywriters to small town accountants to 8-figure software developers and probably every kind business in between.) * A secret business category that can be potentially worth tens of millions in extra sales that pretty much any informational marketer can exploit but hardly any ever do. (Which means if you do it, you’ll very likely be the only one in your industry doing so.) * A hidden “back door” way for getting your offers into as many hands as possible even if nobody knows who you or that your business exists now. (Fact: Almost nobody knows who I am in the horror niche outside of my list. The exception being a local mold removal serviceman who once recognized my name from Zombie Cop when doing some work on my house, which was a bit surreal. And yet, I believe this one thing I talk about on page 8 can potentially get ANY business — big or small — on the map, become widely recognized, with legions of new fans… and without needing a huge budget or super marketing skills. I cannot say for sure. But we shall see...) * The real reason Disney is still successful (at least “on paper”) right now — even as they actively insult the lifelong fanbases of their brands at breakneck speed. (After you read what they do, just imagine how well it’d work in a business like yours that respects and loves your customers…) * The “Cold War” secret (used by Reagan and other Cold War leaders to defeat the USSR at that time) to beating your competition at the paid advertising game. * A quickie 151-word summary of what 6G Marketing Warfare (a term I invented and have been teaching this year in various Email Players issues) is… along with what a 6G marketing warfare “cocktail” is that can potentially eviscerate your competition in one glorious shot. (This is literally just a summary, and more a “what” to do than a “how” to do it thing — thus, thinking, working, and strategizing way beyond just reading this issue will be required. Let the goo-roo fanboy looking for tips & hacks beware…) * Why the goal of the Zombie Cop screenplay adaption I am writing is NOT to get it made into a movie. (I am not keen on the pedos in Hollywood touching my stories… but there is a way to harness the industry as a whole explained inside that I learned from an insanely successful copywriter once, and the principles behind it can be used to sell darn near anything you want.) * The one gleaming asset found in nearly any business (especially online) that can make worrying about getting new clients, making new sales, or acquiring new business a complete non-issue for anyone smart enough to dig it up and use it. (Which you can do in probably 5-minutes.) * Hard-nosed advice (straight from a guy who is a master at getting products in Walmart) to potentially get even a very mediocre product in retail stores — including the giant monster stores. (Not only can you use this knowledge to potentially get more 1-click upsells… but with some thought and strategy even a business that has nothing to do with consumer products can utilize retail, and tap into an enormous number of leads you can’t get any other way — including by using Amazon or any online stores.) * Plus, a bonus insert titled: “The Destruction Of International Selling?” I believe the info inside this insert can be extremely valuable to your business. I don’t care if you sell digital or physical products, either. Changes are afoot you can see via simple observation. Like, for example: * Russia forbids sending books (though not documents) to non-business addresses * The EU is making it more and more expensive to receive packages from outside the EU * Currently you can’t get anything into Australia or New Zealand via USPS * Prices are shooting up across the board * Customer service quality is falling with delivery guarantees ignored and even obvious cases of driver negligence blamed on the customer. (In the last couple years I have yet to have even ONE guarantee from FedEx honored, with them always saying it was not their fault, even when their own tracking said a non-delivered package was delivered on a friggin’ SUNDAY — which does not happen — if that tells you something…) * I am hearing of “chatter” by some countries of taxing & regulating even digital products making them harder & more complicated to sell internationally, too * Since the Wayfair sales tax decision it’s far more complicated just to sell across the tax-hungry state lines here in the U.S., and with the various nexus laws it can even be extremely expensive and complicated just to have affiliates in a different state (the main reason why we ultimately nixed the Learnistic affiliate program last year) * Historically these things rarely get better, and only get worse The solution? I have some thoughts I share in the 3-page insert I am sending with the November issue, based on talking to people in the printing & shipping industry, as well as looking at the worldwide trend towards nationalism and away from globalism going on despite how badly the media wants to convince everyone otherwise. I don’t necessarily have any specific answers for everyone. Frankly, I don’t even necessarily have specific answers for my own businesses. But I do explain what we’re doing over here for our businesses to prep for what could be coming down the pike, that I also suggest you start doing for your business, too — and as soon as possible. This is especially the case with all the supply chain nonsense afoot. All right, here’s the deal: Today is the deadline to subscribe in time to get this issue. If you want it, hit the Halloween candy-like link below: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. 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