True story: A while back, the owners of a well-known Boston tavern said they were victims of a misinformation campaign after a group that attended a âfree speechâ rally had lunch at their establishment. What the âfree speechâ rally meant was not specified in the article I read. But, what it did say was this: * These free speech rally people came to eat at the tavern. * According to the tavern owners, âThe group was quiet, nondescript. They werenât wearing anything to show hate or anything of that nature.â * Shortly after, another group arrived outside and told the manager the tavern was serving neo-Nazis and demanded they be kicked out. * This other group of Virtue Signalers were not customers, not eating or drinking or buying anything at the tavern, just outside acting like low class jackasses. * Not a single customer inside the tavern cared or made any complaints â just the non-customer mob outside. * The manager went outside to talk to the mini mindless troll horde and assured them no hate or whatever they were accusing the group of were doing anything other than eating. * The protestors â identified as the Boston Feminists for Liberation (ooh yeah!) â said on their Facebook page the tavern was, âplaying host to members of women hating, gay bashing, white supremacist groups.â * Dozens of bad reviews started pouring in to Yelp saying things like, âstay away, this bar serves Nazis openly wearing swastikas and other white supremacist symbols and intimidating other patrons.â Yes, this was the case even though nobody was wearing swastikas. Or white supremacist symbols. Or anything else to identify themselves as the ghost of Hitlerâs little helpers. But that didnât stop the troll horde. In fact, it got so bad, Yelp had to launch what it called an âactive cleanupâ of the reviews that it said donât reflect a firsthand customer experience, if that tells you something. But here is the real tragedy of it all: To my knowledge, this tavern did nothing to capitalize on these trolls. In fact, it looked like all they did was roll over and play the victim â which is the absolute worst thing you can do in any crisis situation. And itâs a pity, too. Because, had they used elBenboâs 5-step âTroll Response Protocolsâ found inside my âCopy Trollâ book â along with the 100+ page troll-response email swipe file, and, especially, the two emails I wrote (found on pages 99 & 104) just for that tavern to demonstrate how my methodology works⦠theyâd have probably laughed at these trolls instead of cowering to them. Probably would have made a lot of sales from them, too. And, also probably would have built a much bigger and more loyal fanbase as a result. Ah well. Too bad for them. But that doesnât mean you canât profit from trolls who lie about you. To get this information in your hot little hands, and inoculate yourself against any attacks like this or even just garden variety online review trolls on your business, check out my âCopy Trollâ book. Itâs on sale at a discount until midnight (EDT) tonight (Friday 10/22). And, it can be found right here: [httpsâ¶//www.EmailPlayers.com/troll]( To get the discount use this coupon at the checkout: IMAGES And make sure you see the price change before entering any credit card info. Ben Settle P.S. A heads up about shipping times: Right now there are shipping delays â and outright suspensions to some countriesâ worldwide. â¨So before buying realize: 1. It will take a bit longer to get to you, so be patient 2. Highly recommend you give us a physical address and not a PO Box so we can use FedEx 3. If you are in Australia or New Zealand you must give a physical address, and not a PO Box, otherwise we canât get it to you at all. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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