The secret of Price Bae

Last week I was reading about a London restaurant getting slammed by the proles on social media. It’s owned by Celebrity chef “Salt Bae.” And the reason it was getting slammed was over… pricing. That ol’ cad Salt Bae may be a lot of things. But shy about sticking high prices on his meals ain’t one of them. For example: His London restaurant charges £11 for a Red Bull, £100 for a burger, and £630 for a steak. Now we’re talkin’. And yet, despite the shrieks and candlelight vigils being held over his pricing on social media and by certain news reporters… that particular branch is fully booked for weeks to come, with one critic saying it’s “basically impossible to get a seat.” Why is this? The answer is simple: Not everyone buys on low price. It’s not unlike the infamous “$5 Milkshake” in the movie Pulp Fiction where the character is astounded why anyone would buy a $5 milkshake ($9.23 in today’s money) when it’s just milk and ice cream, not even any bourbon slipped in. So of course he HAD to buy it to see… Of course, this is nothing new. Those old school marketing geniuses figured this phenomenon out decades ago. Claude Hopkins even wrote about this in “Scientific Advertising” back in 1923. Here are a couple little gems from that: “In the British National Gallery is a painting which is announced in a catalog to have cost $750,000. Most people at first pass it by at a glance. Then later they get farther on in the catalog and learn what the painting cost. They return then and surround it.” And… “A department store advertised at one Easter time a $1,000 hat, and the floor could not hold the women who came to see it.” Nothing new about any of this. Big prices attract big attention. And you only need a small number of sales to make out like a bandit. Yet, what do you see in all these ads nowadays? Just the opposite. Businesses are almost ashamed of their high prices. Yes, people want a deal and a bargain. But a lot of people — even hardcore price shoppers — don’t want cheap. Some do, and always will. But why cater to them? Let your wimpy competition deal with them. Far better to be like Salt Bae. Or, as I am hereby knighting him: “Price Bae.” Speaking of Claude Hopkins: Those old school masters of the craft like him simply thought differently about everything from price and storytelling to copywriting and marketing to how buyer psychology works. And that’s because they had to. Imagine the pains someone had to go through just to buy something back in the 20’s and 30’s. No easy credit card ordering. No PayPal. No Amazon. No 1-click upsells. Oftentimes someone lived 10 miles from a post office, and when they got a direct mail letter had to go all the way to town to get a money order and mail the money in. The old school masters had to figure out how to get immediate action. And create not just a sense of urgency… but of EMERGENCY to buy. Which brings me to another such old school master: Clyde Bedell. He is not as well known as Hopkins, Caples, etc. But he created back in the early 60s a course called: “How To Convert White Space In Advertising That Sells” This course was created after the Newspaper Advertising Executives Association practically begged him to create an easy-to-use, systematic course after seeing how ridiculously successful his techniques were in so many different industries. But a word of warning: The course is one of those esoteric programs that won’t appeal to everyone. Just us copywriting geeks & freaks, mostly. There is not anything really “sexy” inside it at all, in my opinion. And in fact, if you just “casually” like copywriting I recommend a hard pass. And yes, a lot of it is 100% applicable to the internet. In fact, most of the course’s customers are internet marketers. More: If you buy it using my affiliate link by the deadline below, you’ll also get: “Ravings of an Ad Man!” This eBook is a compilation of 13 bonus inserts that ran in Email Players for over a year. And they are stream-of-conscious mini-topics that were not enough inner-madness to build an entire issue around, but still highly Valuable, quick to learn (and implement), and straight from the asylum of my mind where I’m always thinking about email, marketing, copywriting, influence, and persuasion. They were wildly popular, too. And, in some ways, were more “tactically” useful than the issues they were included with. Some of the secrets inside this collection of inserts include: * The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content. * WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word. * Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services. * A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day. * A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention a product! * 3 email “power words” that can put lots more sales in your evil piggy bank. * A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of. * The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not. * How to write emails that make otherwise boring or irrelevant topics exciting and fascinating. * The “sock secret” to writing an endless number of emails that can sell the hell out of commodities. * The TURP (not Trump) method used by high-level negotiators to help blast up your response, sales, and profits. * The wannabe reverse engineer’s guide to knowing the mentality about how I start emails. * A disgraced blockbuster Hollywood director’s dirty little secret to making movies that break box office records. * 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth. * A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.” * Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.” * Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with. * Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate. * What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines. * How copywriters can use one of the founding fathers of podcasting methods (for doing interviews) to secretly get clients to write as much as 80%+ of your copy they pay you to write for you! * The official elBenbo guide to pricing your products & services! * How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else. * And a whole lot more... but you get the idea. All right, if you want my eBook and the Clyde Bedell course at a fat discount, do this: 1. Buy it at the link below by tomorrow, Friday 10/8 at midnight EDT 2. Once inside you’ll have access to everything — including my eBook. (No need to send me your receipt) Here’s the link to let your copywriting geek flag fly: [https∶//www.EmailPlayers.com/bedell]( Ben Settle P.S. Direct all questions about the product, your order, how to access the content, or anything else related to Michael Senoff — not me — using the contact info listed on the sales page. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA