Newsletter Subject

Anti-testimonial from a liar

From

bensettle.com

Email Address

ben@bensettle.com

Sent On

Wed, Sep 29, 2021 10:47 PM

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A reader is none too happy with your humble host: === Your emails are impossibly long-winded, mostly

A reader is none too happy with your humble host: === Your emails are impossibly long-winded, mostly pointless and increasingly dull. Is that the secret? With me, you’ve managed to turn a solid buyer into nothing more than a lurker. Please help me to understand why I should believe that you can teach me how to keep buyers buying? === Okay Boomer. I’ll get right on drafting that FAX and shoot it on over to your secretary. Yeesh. Notice his solipsism (needs his own personal sales pitch) His projection (guy doesn’t exactly sound like the life of the party) And, yes… his appeal to “sell me on why I should…” (wants me to waste time trying to persuade him, cute but futile). He’s a liar, too, saying he was a buyer, as he is nowhere in my database going back to 2009 and before. Whatever the case: My new pal here serves a purpose. In fact, he reminds me of another chap I heard from recently. Someone who was, according to his email to me… my best-est customer ever, and biggest fan, and the only one he buys from and learns from. But when I told him he couldn’t return to “Email Players” after cancelling he proceeded to go on full attack troll mode — not unlike the Saturday Night Live skit of the guy hitting on chicks telling them how he’s a feminist, voted for Hillary, etc… only to go berserker and get nasty when the chicks told him they weren’t interested. Clearly a crazy guy best on someone else’s list than mine. Luckily, these types leave “tells.” And the elBenbo’s Lair insert inside the October “Email Players” issue covers 6 of them. Important stuff. Especially if you want to keep people who would harm your reputation, your brand, your time, and even your business (these types will bring the entire operation down for a slight you made on them 5 years earlier — truly pathological) as far away from you as possible. And, of course, profit from them. Like I am doing in this email here. Speaking of which: Tomorrow’s the deadline to get the October issue. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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