The ever-elusive best time of the day to send emails

A few weeks ago, I was asked the timeliest question of them all: “When is the best time of the day to send emails?” My answer? Well, let’s put it this way: Many moons ago — around 2004, I believe — it was declared 2:00 PM EDT was best. If memory serves, I believe even Gary Halbert declared it so. So what happened? A bunch of goo-roo fanboys blindly started sending their emails at that time. And, what happened then was, everyone’s inboxes were getting an email from the same vulture-like cadre of marketers who can’t think past “copy & steal!” and “what’s working now!” at that exact same time, ruining it as being the supposedly “best” time, assuming it even had been. The amusing thing is, it wasn’t really the best time anyway. It only was best for the marketer who supposedly tested it. More: Up until a couple years ago I sent my daily emails at precisely 6:30 am PDT. I did this for multiple reasons I won’t go into here. And I did it with such ruthless precision you could literally set your watch to it. But then after discovering there were dozens, if not more, of marketers in a niche similar to mine — i.e., we had some of the same people on our lists — blindly copying the time I sent emails, I decided to make it completely random. No rhyme or reason. No strategy or master plan. Not the way I usually operate at all. And no, I didn’t notice any less response. And the reason why is because it’s not really the time of the day doing the selling anyway. The best time for me is whenever I feel like sending it. Yes, ideally, I would email at the same time each day. If for no other reason than that’s the kind of ordered way I like to live my life. But, the copycats have ruined that. However, instead of rueing the fact: I simply go with it and use it to my advantage best I can. All of which brings me to another important & related point: The reason I made the above changes was no mere “tactic.” It was a rule I live life and do business by. A rule I follow up in this business — and in my personal life — for helping ensure the maximum chances of success, peace of mind, and goal-achievement possible. Rules are important. I have noticed all the greatest business & marketing minds have always had rules. And the more proven rules I implement in my business, the more successful I am. Just as the more proven rules I implement in my day-to-day life, the more successful I am. All of which brings me to the rub finally: Way back in 2014 (on my first podcast) I started a series of episodes I called “Email Players Rules.” I got the idea from the Beige Phillip Show podcast hosted by comedian Dante Nero, who was the late Patrice O’Neal’s straight man on the Black Phillip Show. And Dante did some episodes he called: “The Beige Phillip Rules” — which were principles & maxims for men needing to get their balls back when it comes to dealing with women. And I decided to adapt the concept for my podcast waxing philosophical about maxims & rules I live by not only in business, but in life in general. Especially those that have made my business the most success and given me the most peace of mind in life. They were by far the most popular episodes I did. So much so, that after I killed off that first podcast and started a new one the next year, I continued on with them all the way up until I killed that podcast off, too. And in the 3 years since, I’ve kept writing more down intending to some day record them. Probably in my mobile app as its own channel. But I have never quite gotten around to it. And, I doubt I ever will, as I am more random about what I put in the app. Thus, the idea I recently had: I decided to get a lot more “cerebral” and detailed with the rules I have NOT yet taught anywhere, by continuing the series in the “Email Players” newsletter itself. Instead of just breezing through them to keep a time limit, I can spend a lot of time, give a lot of examples & context, and make them a lot more valuable and applicable to those reading them. So I am continuing the next batch of Email Players Rules in next month’s issue. If it’s a big enough hit, I’ll do more such issues in the future. It’s definitely “experimental” though. Not the usual format I use. So if you are a subscriber to it, and find it especially valuable, let me know. In the meantime, if you are not yet a subscriber, use the link below. The deadline is coming up quick: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA