Two email supremacists walk into a bar...

A couple years ago I went to a mastermind over in Napa, CA. And during one of those days, I was hanging out in one of the wine bars downtown with Troy Broussard who also had attended. And over some wine, we got to yapping about… email. At some point we started comparing notes on email platforms. Specifically, all the stuff we loathe about today’s email platforms. Not just from a purely loading, sending, and scheduling angle, but from automation, intuitiveness, cringey updates that always make what should be simple more complicated, poor customer service, the way internet marketers “monkey branch” from one platform to the next… never sticking with one and constantly bolting off to the next bright shiny object, and the list goes on and on on. Admittedly, I’ve logged into maybe half a dozen platforms over the years. And even then, it was back when I did client work. But Troy? He’s used, worked with, and frankly suffered using nearly all the “name” ones. Everything from the cheap “bare bones” services to extremely complex & super expensive platforms (he literally wrote “the book” about Infusionsoft, for example, that was so helpful even the great Perry Marshall agreed to write the intro do it, if that tells you something). Not because he wanted to use these platforms. But because he has had clients pay him as much as $30k a pop to manage and apply their marketing automation and had to. Thus, he had many more gripes than I did. And so he had all kinds of things to say about them all. Like, for example: * Too much focus on “clever” gimmicky stuff — and too little focus on clean, fast, & easy
 * Too many features nobody cares about — that actually make the things people do care about overly complex… to the point where they don’t even get used anymore
 * Very limited control over who you can block — they all let you block by email address, but not by country, keywords, IP address, phone number, and other proprietary ways to keep the junk from coming on your list in the first place and keeping your list clean and email delivery rates high
 * No intelligence for the 80/20 — don’t remember what you always do to make the process of selling with email and setting up automations faster, easier, and less tedious or complex
 * Terrible copy/paste interactions with zero intelligence or logic — that looks like it was created by programmers & developers, and not by marketers & entrepreneurs who live and die by email
 * Very complex auto-responders, campaign builders, and sequences that are painfully difficult to learn and rarely work as advertised — even for guys like Troy with advanced scientific training and API-level software programming knowledge
 * Clunky email builders — which is literally the one thing they should get right, but rarely is, with some of the best systems having the worst email builders
 * Not practical for power users — catering to businesses who rarely mail at all and often focus more on social media
 * Not designed for touch-typists and writers — because everything looks like it was designed to make their programmers’ lives easier, not the actual end users’ lives easier
 * And the list went on and on and on Anyway, it didn’t take long until one of us (I think it was me) said: “Let’s just build our own friggin’ platform” And while we took a “detour” from that (with Learnistic and SocialLair) we did just that. It’s called: “BerserkerMail” And today is the last day of the launch. Here’s how it works: 1. Until tonight, Friday September 24 at midnight EDT you can get a free test drive of it — after which free test drives will be closed for a while to “iron out” any lingering bugs & glitches, etc 2. Play around with it, check out the options, see how seamless & intuitive it is… and see if it “clicks” for you — with no credit card needed, and zero obligation 3. If you decide to subscribe during this test drive… you can have it at a substantial monthly discount, and be “grandfathered” in for life at that price forever. (Barring any sudden rise in hard costs imposed on our systems due to 3rd party forces beyond our control — which is highly unlikely.) To get the full details read the page carefully here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle P.S. Here are a few users’ experiences to give you a “taste” of what to expect: "my background is in development (my 9-5 job.. lol) -- so I'm one to see the bugs and report them. As far as your system - so far - what's not to love about it? :) btw, this makes email marketing fun again. Create copy offline, copy and paste it in and it's all ready to roll - and it checks your links too? Yeah... this is less stress for sure. Just writing copy and boom it's ready to be sent. Liking this system you and Ben created." — Mark Zschiegner "Troy⁣ and Ben⁣⁣, BerserkerMail continues to blow me away. The ease of sending emails, the simplicity of building opt-in forms, and the elegance of structuring automated campaigns are beyond words and far exceeds my expectations for a 'Version 1' product. This is truly brilliant in both conception and execution. Well done guys!" — Dennis Jones “Love how clean the interface is by the way. Makes [a popular platform you’ve heard of] look like a pack-rat's house.” — John Belkewitch “BTW…a quick note on the platform so far (and this is just from my experience sending a single email so far, so take this with a boulder of salt): The UI on Berserkermail is buttery-smooth. The speed and reduction on clicks is a big plus, but I absolutely love smooth UI, and so far I'm impressed. I was expecting something a bit clunkier given that it's a first version release. Your dev team did a bang up job on this man.” — David Patterson And this more in-depth review from email copywriter Daniel Throssell: === My overall impression is: this product is freaking amazing. - The single best thing about this software is how easy it is to send an email. In my old broadcaster, it would take literally 10 minutes to load up the template, paste the text, change font sizes, click all the buttons to align or format stuff, open a bunch of drop-down menus, etc. BerserkerMail just blew me away with how different it is. The number of clicks has been stripped to the bone. All the buttons are exactly where your mouse already is. And I can get an entire email done and sent in under two minutes. You just made the most important task in my business five times easier. I LOVE that. - Deliverability is stellar. I used to almost always hit ‘Updates’ in Gmail. The day I switched to BerserkerMail, I started hitting the Primary inbox 100% of the time, with no other changes. Even better, all the replies I got started getting ‘threaded’ together by Gmail. I was confused at first until I realised, Gmail truly believed these broadcasts were coming from MY personal email address, not some broadcaster. So it’s treating them like personal emails to my entire email list. This NEVER happened on my old software. - Search is blazing fast. I love that the list updates instantly with literally every keystroke. My old software drove me NUTS with how long it took to load searches. I don’t even know how it’s possible to be so much faster, but whatever you did, it’s amazing. - The campaign builder has been still ‘under construction’ during my beta test so I haven’t played around with it too much, but I can already see how much more intuitive it is to use than my old software (and requires far fewer clicks). - And even just the little things like the fact that whenever I am clicking through something and I think “oh, shoot, I should do X”, there is always a button right there to do “X”. Things like creating a tag, or moving to the contacts page, or whatever — you guys have thought of it. I don’t have to ‘click away’, go to another menu, do the thing, and come back. I’ve already been carrying on about BerserkerMail to my email list for the last few weeks. It really is as amazing as you promised. I can see how it wouldn’t be for everyone (it took me a while to ‘come around’ to the idea of no images) but you’ve clearly picked your goals and executed on them better than anyone else. And for someone like me — a copywriter, for whom sending emails is the #1 most important activity in my business — it’s the best tool out there by far. I'm glad you made it. === To get your test drive before it ends tonight hit the jump below: [https∶//www.EmailPlayers.com/berserker]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA