How to kill excitement for your offers

Since I yapped earlier about Quentin Tarantino and the book I am currently reading about him, following is another story you can use in your business. It’s about his first movie “Reservoir Dogs.” And how it was so violent (for the time) it was banned in various places. That was a lot of lost up front revenue. And, in the short term, probably meant a lot less of the green stuff for him. But ol’ QT didn’t care. In fact, he was thrilled about it and excited. Why? Because as he put it: “The easiest way to kill the excitement and cult of something is to make it accessible” And because of that phenomenon two things happened: 1. The film played for months overseas doubling the US box office 2. It sold 3x as many video copies — a fat 900k And, of course, put him on the map. After that, everyone wanted to direct his movies, star in his movies, and produce & finance his movies — even though he was a complete unknown, with no real Hollywood movie experience, in a town where everyone had seen everything and was not easily impressed. And a big part of that was its inaccessibility. This is why going for everyone in your market can be such a huge mistake. It’s also why restricting, and creating rules & criteria works much better. I bring this up for two reasons: First, it’s just a solid business & marketing lesson. And secondly, the September “Email Players” issue is all about one very powerful way to do this. A way that is like a guided missile on the battlefield of what I have dubbed “6G Marketing Warfare” that I’ve been teaching in the newsletter this year (and that I recap in the September issue for new subscribers unfamiliar with it). This issue has some of the most profitable info I’ve ever used. But, there’s nothing to swipe. There are no “hacks” to be found. And, frankly, none of it is technically even “new.” It’s simply a different way of looking at and applying some very fundamental but potent marketing and persuasion strategies combined in a very specific way meant for big, strategically thinking businesses and not small thinking tactical-minded businesses. Let that be your warning before subscribing. Otherwise, if you want in before the deadline Tuesday, go here: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA