Why people who are anti-email never get laid

Once upon a time I heard the great sales trainer & speaker Barry Maher say: “Your business, marketing consulting, or any other business, is kind of like sex. If you’re not enjoying it, you’re probably not doing it right.” And it reminds me of all the anti-email naysayers popping up. Over the last 10+ years since launching “Email Players” especially, I have noticed a gaggle of commonalities amongst many of these email doom ’n gloomers. Commonalities I’d bet green money is why they not only have so many troubles using this wonderful 8th wonder of the world media to sell with… but also why they feel the urge to tell their audiences about why email is dying, spam complaints are choking the life out of their sales, low response rates are rampant, there’s blood in the streets for anyone dumb enough to use email… Yada yada yada. Some of these commonalities include: * They rarely mail their lists or only do it when they have something to launch, which — ironically — is almost certainly resulting in all the spam complaints they get, since their lists never hear from them, and legitimately probably DO think their clever little copy is spam * They don’t do things to get any kind of engagement, which is very likely because… * They write boring emails full of lame lectures or 100% self-serving content nobody cares about * They treat emails like static sales letters, when emails are not the same animals as sales letters and are anything but static * They “sell the click” before selling the relationship * They inject little or none of their own personalities into their emails, and instead sound like a low IQ clone of whatever goo-roo they are mindlessly copying (i.e. so-called Copywriting Twitter) * They tend to use lame hacks & tricks to try to “game” people into clicking, engaging, and responding, instead of simply writing emails people want to engage with and respond to * They care way too much about open rates * They fear opt outs & pander to non-buyers * They spend more time building a social media following & seeking the approval of an echo chamber rather than building an email list and writing emails that curate and make people think * They see email as just a way to make sales for their business and not as an instrument of all-out marketing warfare — with a long term strategy that transcends their broadcasts, auto-responders, and funnels Those are just a few of the common “threads” amongst the anti-email brigade. No wonder they never get (figuratively, and probably literally) laid… Do with this info what you want. But if the last one above (about marketing warfare) gets your goat: The upcoming September “Email Players” issue is all about this. Specifically, a way of thinking about your marketing, and then executing an overall 6-point strategy that can not only make your business’s emails more profitable, but also your product launches, affiliate campaigns, special sales, and other marketing endeavors. But a word of warning for the goo-roo fanboys reading this: Ain’t much tactical about any of it. So if you want swipes & hacks you’ll be sorely disappointed. Instead, it contains one of my most powerful weapons in what I call “6G marketing warfare.” (A term I invented to describe how to win and conquer in your market nobody else to my knowledge is doing, much less can teach, unless they are just some bum goo-roo regurgitating what I’ve been saying about it this year). And it’s all yours for the using in the September issue. To subscribe before the deadline hits, go here immediately: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA