Why I am as useless as teets on a bull at business masterminds

Below is a snippet from the bonus “elBenbo’s Lair” insert included with the September “Email Players” issue. It may or may not have any relevance to your business now. But, it definitely will have relevance if you decide to apply info inside. First, some context: This is merely part of a transcribed private video chat I had with Stefania when I was on a long walk. We were talking about creating strong followings of customers — on a big or small scale, doesn’t matter — and how to go about it. Here goes… === But back to the thing about my market. I’ve noticed, I’m practically useless at masterminds. I really don’t say much. Troy noticed the same thing. He goes, “You know, man, you don’t really do much at these,” because what I teach is completely, fundamentally opposite of what everyone else is talking about in the room almost every single time. It was like this at Oceans Four, too. I’m listening to all this horse shit about trip wires and good will emails and all these complicated nonsensical ways of making things more complicated just for the sake of it because someone at a seminar told them to. I just have my own way of doing things. It often contradicts everyone else’s stuff. I’m still the same way, even at Brian Kurtz’s mastermind, when Jay Abraham was up there giving all that advice to people in the hot seats. The whole thing was 90% unnecessary if the people asking for advice would simply build a list and mail the damn thing great offers they want. But no. It’s got to be all this complex shit, that’s what marketers want to do apparently. Jay had to keep telling them if you remember, how these guys are looking for tactics but he is a strategy guy. He tried his best, I could hear the frustration in his voice. I doubt a single person in that room listened to him or did what he said, and still just keep f___ing around with learning new tactics with no strategy. But the people who follow me are very fanatical about not doing that, I indoctrinate them with simple. == There is a lot more to this transcribed chat. And the September issue has it in its entirety. The point I want to give here is this, though: You’ll know you’re doing marketing right when everything you do, say, teach, and advocate starts becoming “incompatible” with what everyone else is doing, saying, teaching, and advocating. Not the core principles of whatever it is you teach or do, necessarily. But in other ways that won’t be clear until you’ve reached that point. And when that happens — and you’ll know it when it does — a business can truly pop. Competition can become all but irrelevant. Trolls can become some of your best sales people. And you can start using a powerful weapon on the battlefield of what I call “6G Marketing Warfare” — which is a term I invented to explain one of the ways I go about doing the above, and that I teach throughout the lily white pages of the September “Email Players” issue. And issue you still have a little time to subscribe to. To subscribe before the deadline, I suggest going here immediately: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA