The horrifying secret of the $7,000 handbag

What I am about to say is often almost horrifyingly hated by the "GIVE VALUE!" zombies. It’s often contested by those blinded to the reality of why "VALUE!" ain't what it's cracked up to be. And, it’s also often profited from — at least, from those who utilize it, understand it, and know how to exploit it. Anyway, let me tell you a story about my woman Stefania: She grew up working in her mom’s resale shop in Manhattan. You can go there and buy very expensive, name-brand products very cheap compared to the regular price. And, she was explaining to me how there were certain extremely expensive and prestigious hand bags, like Chanel, that normally go for $7,000 new that you can go through her mom’s store and get them a lot cheaper. And yet: That $7k bag is no more intrinsically valuable than a $17 bag you get at Walmart. The reality is, they both carry things. Maybe there’s a better leather used or something. But $7,000 better? Probably not. But the $7,000 bag has the status, and the $17 Walmart bag doesn’t. No, it’s not “fair”, or logical, or even makes much sense. But once you realize that all human beings — according to proven neuroscience — make decisions on emotion and not logic… it makes all the sense in the world. And if you think you’re any different, think again, Chuckles. Even the decision to be logical & rational is ultimately an *emotional* decision. As is the reason why people often pay more for entertainment than education, practicality, or anything else that logic says should cost more and be considered more valuable — whether it’s a hand bag or a human being (i.e., a pro baseball player who entertains gets paid millions while a firefighter or policeman who has saved lives — a job more intrinsically valuable than playing sports — get paid peanuts in comparison). Another example of this horrifying (to the “yOu NeEd tO gIVe vALuE!” types) reality: Take a celebrity like Kim Kardashian. She literally gets paid close to a million dollars just to send a Tweet. Think about that. Brands will pay her hundreds of thousands of dollars or more to post something about a product on social media. And, when she does, her fans buy it, and she sometimes creates million-dollar brands with a push of a button for certain companies. On the other hand, the average person or company or “great teacher” or “skilled artist” or “family owned business for 50 years” without high status sends a tweet, and gets maybe a retweet or like, at best. The reason for this outrage? It ain’t because Kim Kardashian is the most talented celebrity in the world. Nor is she the world’s greatest business mind who ever lived, either. And it’s certainly not because she’s the best social media “copywriter.” No, the only reason people pay her this much is because she has high status. Status that gets millions of people watching her every post. Status that got her inside the White House to discuss prison reform. Status that, frankly, comes from being a great entertainer. Which begs the question: How does the rank-and-file marketer get high status? And, there are multiple answers to that. Like, for example, being born into royalty or a high status family. You can also get it via mastering a specific skill over the course of many years, and knowing how to “flip” that mastery into status. You can even do it via the intelligent use of trolling, too. But, the easiest way is simply being a great entertainer. And, specifically, in business, learning how to become a great *infotainer*. Enter my “Infotainment Jackpot” book that is on sale. The entire book is about how to use infotainment in your business. And, the more you use it, the better you should get at it, and the more comfortable you are with embracing it… the more business I believe you will get. I’ve been using it for years to stay far ahead of my so-called competition, spawned an army of newbie copycats (which annoys me, but is a testament to how well this info works), and build a way bigger business, brand, and following than I ever would have otherwise. Your mileage will vary, of course. And there is a learning curve to it. Plus, the sale on it ends tonight, Friday 8/13, at midnight EDT. Until then, my hearty Horde can have it at a thick $100.00 discount off the regular price. Here’s the link: Use coupon code: BENGOOLIE Make sure you see the price change before entering your info. Ben Settle Ben Settle, Owner Settle, LLC Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: