What the perfect copywriting client looks, smells, and behaves like

Let me tell you a story about someone I consider to be the perfect client. Who, it just so happens, is now hiring. I first met this unsung hero of a client in the Summer of 2011. And he was like a "super client" for any hardworking, business-savvy freelancer — where the only thing this client is missing is a cape and tights. Why do I say this? What makes this client so perfect? Well, for one, this client never argues with you just to justify their existence. Never asks you to work on projects where you don't believe in the product. And certainly never devalues your time or treats you like some kind of trained monkey expecting you to perform on demand. Plus, this client always pays you on every project you work on forever — and pays your fees all up front. But that ain't all, my Pet. This client only has projects you want to work on. For products you 100% believe in. And, is willing to pay you whatever fee you ask. (Without quibbling, haggling, or hemming-and-hawing.) More: I can also guarantee you this client will always respect your time. Will always appreciate your talents. And, will never impose a deadline on you you can’t hack. This client will never leave you nor forsake you, either. And, there's none of the drama you get from other clients. Smells almost like fantasy land? Well, it's not. This client really does exist, and is just waiting to hire you, whenever you want, at the drop of a hat, without wanting to see your portfolio, asking about your track record of successes, or caring if you’re a man or woman, young or old, woke or sane, or any other criteria that can be a factor when getting hired. All right, enough build up. Who is this super duper magical dream client? Yourself, of course. A few eager beavers'll accuse me of pulling an Ironman 3 "Mandarin" on them with that. But, I'm dead serious about it. When you have a “client-less” copywriting business (like I have), you only write copy for your own offers, are your own best client, and every word you write contributes to building your business and a lifestyle for your family, and not someone else’s business and lifestyle for someone else’s family. Enter my “10-Minute Workday” program with AWAI: This is the exact kind of business it shows you how to build. Specifically, the kind of business like I had for many years before I wanted to take things a lot farther, where (*after* you put the blood, sweat, time, and grime into building it correctly as I teach inside the program — and it does take all those things in abundance) you wake up, write an email or two, and then you’re done for the day. It goes on sale intermittently. But if you want it at the fat discount they will surely offer next time, join the waiting list here: [( When you join that waiting list, you’ll also get my: “One Sentence Business Plan” report. This short, sleek report contains the secret “formula” for how many 6-,7-,8-, and even 9-figure direct marketing businesses I’ve ever studied have used for their own business plan to get started. That means, you can get working on your clientless-copywriting business right away. And, do it regardless if you ever buy the 10-Minute Workday or not. Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA