What big thinking marketers think of small thinking marketers

Many years ago (early 90's) there was an issue of the comicbook "X-Factor" where the character Quicksilver (Pietro Maximoff - who can move at lightning speed) is talking to a government psychiatrist. The psychiatrist is accusing him of having PMS. "PMS" meaning Pietro Maximoff Syndrome. Which has to do with his impatient and stuck up attitude with the rest of the world. When she presses him on it, he asks her if she's ever stood in line at a banking machine behind a person who didn’t know how to use it or had gotten some counter idiot at Burger King who couldn't comprehend “whopper, no pickles?” She then admits that she had, and it makes her impatient and irritated. Maybe even a little angry. To which Quicksilver explains to her the reason why that makes her feel that way is because her life has been slowed to a crawl by the inabilities or the inconvenient behavior of others. He then admits that, no, it's not a rational or considerate attitude to have, but there it is. He then tell hers to imagine everyone she works with, every where she goes... is filled with people who can’t work cash machines. Wouldn't she have PMS too? Anyway, I got to thinking about that twice recently after reading: 1. A book called “The Curse of the High IQ” which I highly recommend 2. A testimonial from “Email Players” subscriber Doug Pew - a copywriter & professional musician who was fired for being too successful as a composer and getting his opera premiered at the Kennedy Center. Here’s what he said recently about “Email Players”: === I've been re-reading [the April 2021 issue about 6G marketing warfare]. MASSIVE value, sir! And I have to say (since I've finally been catching up on the last 7 or 8 months of your newsletter)... ...the October 2020, the "Lost elBenbo Press Chapter" [about building your own marketing “universe”] is solid gold! Perfect for my new mission. Best of all, I’m now returning to my true love, music!! Instead of focusing on serving copy clients (so sick of opening a vein for someone else's business), I’m building my own new magical musical world for a crowd of hungry buyers. I was a music professor for 10 years, but academia is even worse than the IM crowd. A truth I learned the hard way when I was fired for being too successful as a composer and getting my opera premiered at the Kennedy Center. Now, I’m making my own rules on my own terms and totally eating up all the world building you're preaching. === Notice he’s not nattering away about tactics and hacks. He’s thinking big — world-building and strategy. Also notice how, when he falls behind, he simply reads them to get caught up. One really doesn’t need a genius level IQ to do that. Yet, you might be shocked how many small thinkers in business have admitted to me they make lots of the green stuff with the newsletter each month, but then fall one or two issues behind and want to cancel their subscription to get “caught up” and come back later. Only to, yes… be denied by Yours Unruly. And it's not because I don't like them or think they are bad people or whatever. It's because they are the Burger King counter idiots of the business world. And simply too short for this ride. Anyway back to the punchline: Compare Doug’s mentality and level of deep thinking & forward intent to the typical goo-roo fanboy who does almost nothing but yap and drool all day on social media about “sWiPEz!” and “hACkZ!” and “fUnNELzzzZZzZ!” while wasting their money attending every event thinking they are doing business. It’s a night and day difference. And I can tell you this: I have observed those who stick with “Email Players” over the past 10 years vs those who don’t. (The ones I know, at least.) And it became very clear after I wrote the April 2019 issue (when I started switching from tactical info that turns on the goo-roo fanboys to strategical info that turns on the deeper thinking folks) that there is no place among us for the small thinking goo-roo fanboy. They simply don’t want to or maybe they can't grasp the info. They are stuck in “tactics!” mode. Everything is about swipes, templates, hacks, and funnels. All useful for the tactician, probably. But the real money has always belonged to the strategist. Which brings us full circle: Most people are tacticians. I’d guess 80% of people. And that’s a good thing — as it’s the tacticians that keep society afloat. Not to mention armies (can’t have more generals than soldiers). Or, really, any kind of successful organization. But tacticians who don’t want strategy (the few tacticians who do often do extremely well, in my experience), and who only care about swipes, open rates, funnels, hacks, etc should stay as far away as possible not only from “Email Players” (if that isn’t obvious by now), but also my free daily emails, my mobile app, my BizHaunt social media lair, or anything else I do, sell, or teach… other than maybe my Villains books. Nothing else I do is “for” them or can help them. Not long term, at least. I don’t know how to be more blunt about this. And the only reason I am spending so much time in this email about it is because all this goes quadruple for the upcoming, double-sized, ten year anniversary issue of “Email Players” next month. The tactician will very likely hate this issue. The strategist will be far more likely to love it. But really… it ain’t just the August issue. It’s all the issues going forward, and all the ones I’ve been writing since switching to a more strategical approach to teaching email a couple years back (i.e., the sort of thing I am always experimenting and thinking about with my own businesses — in both info publishing and fiction writing, as well as the three software platforms I own and sell.) Whatever the case: The deadline to subscribe in time for this issue is today. After I send it to the printer it’ll be too late to get it. So if you want it, I suggest doing it immediately while you still can here: []( Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( or change subscriber options Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA