How to make the new iOS updates about email tracking obsolete

A question rears its magnificent head: === Theres a question that I really didn't find any conforting answer to... And I wanted to get your advice on it? The iOS update What about it? How do you evolve your email marketing stragies around it? What should we do? I know that, at the end of the day, only the sales matters, but... Open rates are a big factor to account, isn't? Do you have any course or advices about thst important update? Thanks a lot, Ben! === It always amuses me when people worry about open rates. Something Androids have not been accurately tracking this whole time. And I have never once written for the open rate, or even the click, just the relationship. Do that and a lot of problems tend to disappear, in my experience. But if you really need to track, track clicks. If someone clicks, you know they opened it. For those still worried about it, you have two options: 1. Put your head firmly between your legs… and kiss your gluteus assimus goodbye. 2. Or just learn how to write emails people want to read and respond to. If you know what you're doing it’s a non-issue. At least to those who understand #2 above. That is something I teach in the Email Players Skhēma Book that I give free to new Email Players subscribers. Combine that info with the more bigger picture strategic info I teach in the issues (especially the upcoming double-sized 10-month anniversary issue in August) and this sort of thing is simply not relevant. It’s only relevant to people who still think open rates are relevant. But as far as sales go, open rates have always been completely irrelevant. At least, to anyone who knows what they’re doing. More info on the newsletter here: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: