How the TV Garden Gnome doctor fights 6G Marketing Warfare at its highest level

I’ve been yapping about “6G Marketing Warfare” a lot lately. And, I’ll be yapping a lot more about it over the next several months as I teach various aspects of it in certain “Email Players” newsletter issues — including the July issue (where I recap it briefly). It is a term I invented and have been teaching for months exclusively in “Email Players” that is based on 5G Military Warfare (i.e., winning wars and conquering countries without firing a shot or the populace sometimes even knowing it happened). And it’s astounding how many more sales in business — without anyone even realizing they are buying from you or selling for you — it can make without even necessarily doing any extra work one you know what you're doing. Anyway, following is a “negative” effect of 6G Marketing Warfare. But, it also demonstrates the raw branding power of someone that uses it. And, thus, here we go: There was this video going around not too long ago, of someone eating at an outside diner with plenty of distance between him and the people around him. Well more than the magical 6-feet supposedly needed to keep one safe from the evil virus with a 98% survival rate. And in the video, the guy is literally eating in such a way where he lowers his mask to take a bite of his food, then puts his mask back up over his mouth and nose to chew and swallow. Lowers mask to eat, puts back up to chew & swallow. Lowers mask to eat, puts back up to chew & swallow. Etc, etc etc This ain’t just an obvious low IQ thing. There is something else hard at work here. And here’s where the 6G marketing warfare comes in: Until the government-paid TV Garden Gnome doctor tells this schlub it’s suddenly okay, he will happily comply and do what he’s told and behave this way. Which brings me to the point: If you want to know what separates the brands who make all the money and get all the props and fame from the brands who don’t: it ain’t the best tactics, best offers, best copy, or the best anything else. It’s something completely different. Something intangible that has nothing to do with “technique.” Something that works whether you lead with logic or not. Whether you’re being ethical or not. And whether you’re even selling something legal or not. Doesn’t matter. This thing I am referring to can create hordes of what I call “Berserker Customers” going out into the wild, face painted “Braveheart” style, hacking and chopping their way into the market — selling, marketing, and advocating (even outright threatening & bullying others into buying in extreme cases) on your behalf as your soldiers in the theater of Sixth-Generation Marketing Warfare. But it doesn’t stop there. That’s just the beginning if you do it right. And while I spend a lot of time in the July “Email Players” explaining this in exquisite detail — I will just say doing what I am talking about here can potentially not only make it a “virtue” to buy from you — and even a quasi-religious-like thing, strange as that sounds — but also make it “cool” not to buy from your competition. Steve Jobs wielded this weapon of 6G Marketing Warfare brilliantly. It’s why Apple’s brand has had that quasi-religious aspect to it. If you doubt me on that, look up a study done about 10 years ago where some Apple Computer fans’ brains were analyzed by a machine. And when shown Apple devices and gadgets their brains reacted exactly like a religious person’s brain does to hearing about the deity they worship! That’s about as high a level of marketing as you can get. And it ain’t from writing brilliant copy & emails. But, if you apply the 6G marketing warfare going on behind the scenes it can only make your emails, copy, and other marketing — including your brand — explode in ways no seminar speaker, mastermind promise, or book author can ever hope to. Again, this particular weapon is taught in the July Email Players issue. And, also again, time is short to get it. I am sending it to the printer shortly. Once I do, it gets turned off in the cart. And it’ll be too late to subscribe in time to get it. Here’s the link: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: