Newsletter Subject
How to create frothing-at-mouth hordes of “Berserker” customers
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Jun 25, 2021 12:45 PM
Email Preheader Text
Last few years I’ve been using a term that fits my righteous Horde. You can see it used in seve
HTML
Last few years Iâve been using a term that fits my righteous Horde. You can see it used in several of my emails, books, and even in the name of our upcoming email platform. Itâs a term Stefania whipped up way back in 2017 to describe my most passionate customers who want to buy everything I sell, promote everything I sell on my behalf, & advocate my every idea. And that term is⦠âBerserker Customersâ Berserker Customers are your extremists. The ones who, while you may not even like all of them, are out there âberserkingâ hard on your behalf in the marketplace. Not just buying from you in droves. But making it almost like a virtue to buy from you & indoctrinate the world with your brand⦠while mocking, picking fights with, and (on the really extreme side) using threats of canceling, doxxing, or even violence against those who donât. I donât condone those last parts, of course. But it can & does happen on rare occasions I have noticed. Whatever the case: There is simply no better kind of customer than a Berserker Customer in my experience. And recently I decided it was high time I teach how to start getting these kinds of customers using email, or any marketing media you use. My preference is email, of course. But what I teach about this transcends media. And it can apply to and be used in anything and everything you market with â whether text sales letters, VSLâs, mobile apps, social media posts, videos, audios, articles, embedded inside info products, and even when you do your customer service (I certainly do), give talks, do trainings, appear on podcasts, and the list goes on and on and on. Itâs not the media that matters. Itâs the strategy & principle behind creating Berserker customers that counts. And I teach one extremely powerful such strategy & principle in the July Email Players issue. July is my birthday month. And, thus, each July I like to teach something especially valuable. This puppy is no different in this regard. Here is the link to subscribe before I send it off to the printer: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit:
EDM Keywords (62)
years
world
want
virtue
using
used
use
unsubscribe
transmitted
thus
term
teach
subscribe
simply
several
send
sell
see
reproduced
regard
recently
puppy
preference
podcasts
part
ones
name
media
may
matters
marketplace
market
making
link
like
kinds
july
indoctrinate
happen
form
fits
extremists
experience
everything
even
email
droves
different
describe
decided
customer
course
counts
condone
certainly
case
buying
buy
brand
behalf
apply
anything
2017