Copywriting lessons from a fraud

There’s someone I know from the copywriting “scene” who teaches it as a coach. But, who also admitted to me once — when I was going to do some business with them, and asked them to write some copy for a project we were JV'ing on — they’re not that good a copywriter, but just really good at getting clients. And thus, was scared to death of being thought of as a fraud. On the one hand, this person is tops at getting clients. On the other, it’s a dangerous spot to be in. Reminds me of a story I heard Dan Kennedy tell about when he first got into public speaking. He was so good at marketing that a respected long time speaker took him aside and said, “be careful with all this great marketing, all you’re going to do is speed up the rate at which people realize you’re no good.” Sobering thought. Especially if you are someone who coaches or teaches copywriting but know you don’t really know what you’re doing. This was rampant on Facebook back when I was on there, with all the so-called copywriting “experts” who have never really sold anything via their copy other than their own services for selling themselves as copywriting coaches. Yes, they probably mean well. And, yes, they probably are great at teaching how to get clients. But when it comes time to write an actual ad? Not so much. Anyway, that’s the bad news. The good news: My Copy Slacker book — in just the first 150 pages — can show you how to quickly start knocking out ads that make lots of sales and convert like gangbusters even if you suck at writing ads now, are overwhelmed with the whole process, and are insecure with the whole thing. It’s not only “slacker proof", it’s also copywriter “fraud proof” too. But, there’s only a little time left to get it at the fat $200 off the regular price discount ($524 vs $724) after which I am jacking the regular price up. The deadline is tomorrow, June 20, at midnight EDT. Go here to grab it while the grabbin’s good here: Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: