Why airports are the devil part 2

Last month I wrote an email with the subject line: “Why airports are the devil” It was all about why I hate hate airports, and find them to be just slightly less depressing than a casino & slightly less disgusting than a moldy petri dish. The feedback was especially intriguing. For example: Reader Suraj P. asked: “You don't travel? So what's your idea of fun? You have all that money lying around, I'm kinda curious now what do you do for fun? Clearly you must have an expensive hobby or two. Lol. Golf? Vintage car collection? Wine? Collection of rare vintage Pinball machines? Most ppl, me included, dream of traveling the world, have a great car, a nice house for my family and I to live in… And most important of all, have the time and money freedom to enjoy the hell out of all the above once I actually do make enough dough out of copywriting.” Now, contrast his question to a response from reader Steve R: “I used to be one of those aspiring digital nomads. I've been to 34 countries and all 50 states. I wanted to live in Ecuador, where I've spent 29 weeks. No more. I'm done traveling, too. For now, I'm holed up on 34 acres in the Quiet Corner of Connecticut. Soon, I'll be living on my Quiet Compound in an undisclosed area in a southern state (no one knows my actual location now, and they won't from this point forward). My health, sanity, and productivity are more important than ticking off boxes on a bucket list.” That's what I'm talkin' about. And then there was this ditty from reader Carmi Sanico: "Aw Ben, you made me reminisce my 'glamorous' life as a flight attendant! Yep, human beings can be terribly gross. You can't imagine what I've had to clean from seat pockets and tray tables over the years… And those lavatories! The stench still haunts me to this day… Maybe being surrounded by all those neurotoxins (plus the unhealthy lifestyle) are one of the reasons why flight attendants get sick from cancer or other diseases - and they don't tell us those things during training. Anyway, just wanted to say thanks. Learning a lot from your emails.” And so on. I should have cataloged all the responses. It’d have made for an interesting email in and of itself. But to answer the first guy’s question about what I do for fun… I’ll just quote what Stefania tells people: “Ben has a life he doesn’t want to take a vacation from.” Which is absolutely true. There is no other place on the planet I’d rather be than home. And yet, to most people my life is extremely boring. My idea of fun is sitting around with my 16+ year old dog next to me writing emails, reading, or working on fiction. Or having date nights (at home, of course…) with Stefania on the deck working on various projects (vino may or may not be involved, of course...) Or sitting around watching a movie or TV show I’ve already seen 10 times before. Or taking obnoxiously long 3+ hour walks (alone, of course…) while listening to an audio book, creating content on my phone, or discussing my latest business ventures in software. And so on, and so forth. Very boring to the jet-setting digital nomads. But it’s like heaven on earth to me. Ironically, I used to play a lot of golf, but haven’t done that in almost two years. I used to like going out to eat, but now prefer home cooked meals. I even used to like going to speak at seminars & masterminds, but now it’d take at least a $10k check plus first class roundtrip airfare for two to get me to even consider it. And even then I’d very likely pass on going with all these idiotic mask mandates, the coming gene therapy passports, etc. I hated plane travel before. Now I absolutely despise the idea. Which brings me to the point: Copywriting. Whether you want to have the lifestyle the first reader above described flying all over hell and gone traveling, or like me sitting around like Bilbo Baggins just reading books and eating next to your warm hearth… copywriting — whether for clients or your own business — is a skill that can let you have it. On your terms. Within your preferred hours. And without really having to live your life around anyone else’s schedule. The June “Email Players” issue is all about copywriting. Specifically, a lot of deep insights into the psychology, structures, and steps I like to use when writing my own ads. Including — for the handful of people who have asked me about it over the years — how I structure my workday and get so much done in so little time. But time is getting short on this. The deadline to get the June issue is when I send it to the printer. To subscribe while there’s still time go here immediately: Ben Settle P.S. Lest you think I am the only copywriter who could do all the fun digital nomad stuff but chooses not to, think again. The great, and esteemed Bob Bly replied to that email: === I am right there with you, Ben. I hate travel. I no longer fly. I no longer speak at live events. I don't like living out of a suitcase. I hate airports. Etc Etc Etc === Some people are Bagginses. And some are Tooks. Copywriting is a skill that works for both... Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: