Newsletter Subject

How to see the Matrix code of lies

From

bensettle.com

Email Address

ben@bensettle.com

Sent On

Wed, Mar 31, 2021 07:45 PM

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Last year, a customer sent me this screenshot of a tweet from one Dr. Naomi Wolf: === I wish everyon

Last year, a customer sent me this screenshot of a tweet from one Dr. Naomi Wolf: === I wish everyone had the experience of being a political consultant. You read headlines backward: you know that a goal is chosen first, then a message to scare/lure people toward it, then finally the science is cherry-picked and the talking points sent out to 1000s of surrogates. === It’s the main reason why I don’t even watch the news. Why give my precious time and attention to liars? I don’t care if we’re talking about elections or the weather: It’s all a pack of curated lies. It all has a Narrative. And it all has some kind of agenda that 99% of the time is not going to be beneficial to me, my family, my friends, my business, my customers, or even my dog. I am bringing this up for 3 reasons: 1. As a general rule, whatever the news headlines say, if your first reaction is simply “Bull shyt!” you’ll make far fewer bad decisions in life. This applies to every advertisement you read too. (Yes including any coming from me… always test the marketers.) And it especially applies to anything a politician says. 2. The ability to try to “break” information you receive — whether from me or anyone else — to see if that information holds water or not is as invaluable a skill as you can learn. This includes trying to break your own beliefs, assumptions, and ideological bents. i.e., the actual scientific method. Something hardly anyone does even while virtue signaling on Facebook each day about believing in "sCiEncE!" The irony with that truly writes itself... 3. This is one of the main benefits of knowing, understanding, and engaging in Sixth-generation marketing warfare I teach in the April Email Players issue. I believe doing so can help almost anyone in business start seeing — practically by default — manipulation, lies, cons, and narratives like Neo discerning the Matrix’s source code. This issue is going to the printer in just a little bit today. After that: I turn Email Players off in the cart for a couple weeks. I also delete ALL accounts with credit cards that have not been updated. And, thus, it’ll be too late. Part of winning in 6G marketing warfare is not being a timid procrastinator. Timidness'll only get you sacked. Here’s the link: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit:

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