What the movie “The Secret” should have been about

I can’t say I ever watched the movie “The Secret” nor do I care to. I find just about everything written about the so-called law of attraction takes a backseat to the law of repulsion (i.e., focusing NOT on attracting what you do want, but on repulsing what you don’t want…) And if you don’t believe me about that, then come closer and sit next to your pal & long-suffering daily email horror host, and I’ll show you exactly what I mean with a real life story that says far more than anything you’ll see in some goosed-up movie designed to make the proletariat feel good about themselves. Behold: Couple years ago when I moved here to elBenbo’s Bluff by the sea, sitting here for 3+ months without high speed internet and having to read to entertain myself… I dug up all my old Wizard Magazine (a magazine about comicbooks, comicbook creators, titles, the industry, etc) back issues. It was an extremely profitable activity, too. And it gave me all kinds of ideas for product & book launches and campaigns. I was also reminded about why I chose to so aggressively focus on the law of repulsion in the first place when I re-read an interview with comicbook writer Peter David and his wildly profitable run on “The Incredible Hulk” — which are some of the best comicbook stories I’ve ever read, incidentally. He basically turned the savage green hulk back to its original smart & crafty gray version Stan Lee created, pissing off the hardcore green hulk fans. Then he spent some 4 years building up the gray hulk, so the readers loved that version and were invested in his story… only to turn the hulk back to green and savage, then into a hybrid of all 3 personalities (Banner, angry dumb green hulk, smart gray hulk), showing Bruce Banner had multiple personality disorder due to being abused as a child. Deep stuff for a mere “comicbook”, especially at the time. Anyway, Peter David dropped a fat bomb of knowledge in the interview when he said: === “The people who like the book read it and recommend it to their friends. These people who are outraged by what I’ve done, pick it up each month to see how much more outraged they can get. It’s easy to find comics that bore you or don’t surprise you, but to find comics that royally piss you off is really difficult. Considering how many people complained about Claremont’s X-Men, I figured Chris’s secret was pissing people off.” === Beautiful. Like marketing poetry... And when you realize how insanely profitable Claremont’s 17-year run on the “X-Men” was (he made so much on the royalties of his Uncanny X-Men stories he had his own airplane), you will especially see just how valuable a lesson that one paragraph is. Also, one more thing: I talk more about this story, and specifically the ways you can use it to create content for your subscription offers — print or digital, it doesn’t matter — in our new Subscription Biz program. It’s a 15+ hour training about how to build your own subscription business empire. And the above pissing-people-off tip is just 1 of 18 ways it teaches about pumping out high quality content for newsletters or membership sites practically “on demand.” The deadline to get it for a mere $20 is Sunday 3/7 at midnight EST. If you want it hulk out on that link below: Ben Settle P.S. If you have any tech questions send an email to help@learnistic.com. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: