Subscription offer advice from the World’s Greatest Living Copywriter

Last month I did my annual re-visiting of the infamous “100 Seminar” DVDs created by “Email Players” subscriber & the man universally considered to be the World’s Greatest Living Copywriter Gary Bencivenga. His career spanned some 40 years. And he was privy to more than $1 billion dollars worth of direct marketing tests. Each time I plow through it, I get some new insight I missed all the other times, or find some new twist I can put on something to goose up my own sales & response. 3 big lessons I never get tired of re-learning from it are: 1. The power of continuity/subscription offers in direct marketing 2. Why selling to opportunistic buyers (people who buy everything) is pointless when selling a subscription/continuity offer 3. If you do it right, subscription customers love buying other offers - and indeed almost demand it - due to how the psychology behind desires work He goes into a lot of detail on each. And it's well worth the $5k to get those details, assuming he has any left. Speaking of subscription offers: Since I’m selling our new Subscription Biz program — 15+ hours of teaching on how to build a subscription business for a mere $20 if you grab it by the deadline — the “long game” section in our course talks about how to build a list full of customers that are the opposite of the opportunistic customers that'll just waste your time & resources trying to sell them. But that nasty ol’ deadline is coming up quick, Pokey. In my opinion, this is hundreds if not thousands of dollars of value, easy. To get it for less than the cost of having a pizza delivered, go here immediately: Ben Settle P.S. If you have any tech questions send an email to help@learnistic.com. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: