Why only chumps pay for info products

The new product junkies won’t like this much. And so it’s a good thing nobody really cares what they think anyway. But when it comes to informational products (books, newsletters, membership sites, courses, yada yada yada) there’s a huge difference between buying these things and paying for them. Here’s what I mean: If you pay for these things, you’re a chump. If you buy these things, you’re a champ. And I’ll prove it to you right now: One of my most prized possessions in my marketing library is "Email Players" subscriber Gary Bencivenga’s $5k “farewell” seminar on DVD. I bought that bad-boy in late 2007. And, I have gone through it close to 50 times probably. Most recently, last month, where I still pulled great info out of it I had missed before. Of course, it stung forking over the $5k for that at the time. Especially since back then you could only pay via a check Fed Ex’d to him, and not credit card, etc. But I can trace many millions of dollars (collectively) in sales to my old clients’ income (when I did client work) not to mention my own ventures to the info in that course. Thus, I bought that course, I didn't pay for it. On the other hand: If I’d done what probably 95% of online marketers and 100% of new product junkies do these days with info products — where I'd have just sit on it, maybe flipped through it every now and then, took a selfie with it for Facebook to signal to everyone how smart I want them to think I am… then flitted off to the next bright shiny slot machine in the goo-roo casino for another exciting new-purchase dopamine drip… and made nothing from it, got zero benefit from it, and basically gave it the same value as I would a doorstop as a result… I would have paid for it and not bought it. Paying for it would have made me a chump. Buying it though, has helped make my sales copy a champ. There are many more ramifications to this phenomenon, and many benefits to be had from people who understand it, when one realizes how much more long term valuable buyers are vs short term payers. This inner game extends to every facet of business. Not just your own business, but the lives of those you sell to. It’s also something you’ll need if you want my 10-Minute Workday program. It’s extremely expensive. And, in fact, originally, I wanted it to be $5k at least. But, AWAI “talked" me down to a much lower, but still high, price. If you want on the waiting list, go here: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: