A while back, I studied a Dan Kennedy training about creative thinking. And, while itâs full of all kinds of ways to stimulate creative problem-solving, the most valuable part of the entire course has literally nothing to do with creativity or being more creative or marketing or selling or any of the usual suspects. No, it was a part where he was talking about the healthcare system. Specifically, in the US, where he predicted: ââ¦there will be some version of nationalized health that probably looks something like the Canadian system that everybody gets...And itâll be like getting your heart surgery done at the post office or the DMV and obviously people like you and I will want nothing to do with it.â He then followed up with this kicker: âItâs another very good argument for making sure you get rich, because failing to do so probably destines you to having the postal worker taking off your bunions after youâve waited three months for an appointment. I mean thatâs where were headed.â This was recorded many years ago. But, I suspect heâs right. Sooner or later the liberals'll get their way. And when it happens an entire niche industry (and opportunity) will pop up for doctors, surgeons, hospitals, and other healthcare providers that will be priced to the hilt, with far better bedside care & services, with far less deaths or botched procedures, and financially well out of reach of anyone but those who make â at the bare minimum â upper 6-figures per year, if not 7-figures per year. And these rich patients'll get the same kind of treatment our politicians get. Now, there are two types of people reading this: 1. People who agree with Mr. Kennedy's prediction, that it'll be horrifying 2. People who disagree him, and think it'll be great now that President Kamala is on the job My ex-spurt opinion? I think it will eventually get horrifying on all kinds of levels, in all kinds of ways. Especially for small, independent business owners. As people who had last yearâs January 2020 âEmail Playersâ issue and read the bonus elBenboâs Lair insert saw, I was very adamant about people getting out of the big cities even then. And that was BEFORE Covid, rioting, the lockdowns, etc last year. Yes, even before all that, I had a sense of outright emergency (based on what some folks much smarter than me on such matters had been saying for years prior...) about the future in the next 10-15 years or so especially, where itâs just a matter of time before a civil war erupts throughout the various states, cities, towns, and communities. What can I say? I'm a dramatic kinda guy. The point of all this: While there isnât a whole lot of control any one of us has over the political, ideological, and other ever-shifting world-wide forces raging on a national and international scale, one thing we can control is working at building as secure and profitable a business as possible. And, as bad as I suspect itâll be for businesses who canât afford to line the right pockets... I still believe commerce will be around, and that learning how to sell, market, build a business, and create as much financial security as you can â before any more big, sweeping changes happen â is vital if you want to have as smooth a landing as possible during the coming turbulence. At the very least, make your money now, before the draconian tax hikes happen. However, letâs face it: Very few people have any sense of urgency, much less emergency. Even people jonesing for socialism & decrying capitalism on their $800 iPhones have full bellies with plenty of entertainment to distract them, and all the time in the world to virtue signal about their pet causes on social media. And from what I know of history, many of the so-called âpoorâ in Western civilization live as good today â in terms of having food, entertainment, and material possessions â as royalty did at various times in history. This includes a lot of those hammered by all the lockdowns. But that same history says what goes up will go down. And, crash in direct proportion to how high it went. i.e., The suffering from climbing and then falling from a ten foot tree is a mere irritation compared to the suffering, horror, and pain inflicted from climbing a 100ft tall building and then falling. My opinion. Which, of course, you can do whatever you want with... Anyway, I donât pretend to have all the answers or solutions to this. But, each month in Email Players I do my part. Next month's issue goes deep into list-building, especially. A very apt topic for current uncertain events. Here's the link: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: