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The writing trick used by Jack London, Hunter S. Thompson, & Benjamin Franklin

From

bensettle.com

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ben@bensettle.com

Sent On

Fri, Sep 13, 2024 12:47 AM

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Here's a sweet one for you: Once upon a time a copywriter I know went around bragging about never ha

Here's a sweet one for you: Once upon a time a copywriter I know went around bragging about never having written out a Gary Halbert ad by hand. This person said it to imply they had so much natural talent at writing copy they didn’t need to. Let’s just say it was obvious this person had never done so, too. And, in my scraggly opinion, it was also obvious this person would have been better served if they had done it. Here’s the point: While you certainly don't have to do it, I can tell you from hours and hours of mindlessly copying out the sales letters of truly great copywriters, there are few ways I know of that can help one get good at writing copy like doing this exercise over a long period of time. The late, great Gary Halbert described the phenomenon of copying out the writing of great copywriters as “neurological imprinting”, since it gives your brain the experience of doing great writing. You also imbibe the flow, rhythm, and structure of great persuasive ads, too. And lest you are rolling your eyes thinking this is just some copywriting myth: I have since discovered this way of learning writing was how some schools back in the 18th and 19th centuries in America taught kids how to write. Incidentally, I once saw a test for 8th graders from the 1800’s. And I doubt 1 out of 1000 (no exaggeration) adults today would pass that test. People were simply better educated and higher level thinkers back then. I have also heard tell that copying out great writing by hand was one way writers like Jack London, Hunter S. Thompson, and even Benjamin Franklin used to help excel at their craft. As far as whose writing to copy out by hand? There are lots to choose from. I talk about the copywriters I did this with in my book: “Copy Salesliloquies: Vol 1” It includes the June 2020, February 2021, June 2021, & May 2022 Email Players issues. Plus, it also includes the transcripts of a couple intense line-by-line sales letter analyses (for my Subscription Biz & Social Lair book offers) I did for our $499/month Profit Pirates coaching clients. Lots of stuff I either couldn’t fit into my Copy Slacker book (already 800+ pages). Or stuff I learned since writing Copy Slacker. And before you even ask: No, you do NOT need Copy Slacker to learn from the info in this book. If anything, it serves as a nifty “prequel” (or sequel if you already possess it) to my Copy Slacker book you can learn from regardless of your experience, knowledge, or skill level now. It’s also on sale for a $100 off the listed price (so it’s $500 instead of the listed $600) until Sunday September 15 at midnight, EDT. Simply do this: 1. Go to the URL below 2. Read the letter carefully to make an informed purchase 3. Use code WILLIS at the checkout (Make sure you see the price change before entering your info) [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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