Heads smashing against windshields copy

A true if admittedly morbid story: Once upon a time, I wrote an email about the rise of what I call the “Alt-copywriter” — client-less, less-stress, fewer work hours, etc. Clients optional. And the late, great Gene Schwartz was my role model for growing just such a biz. The next day’s email: Was about avoiding dying at the desk. Specifically, by not working yourself to an early grave. To which A-list copywriter & Email Players subscriber Kim Krause Schwalm replied, and told me Gene Schwartz literally DID die at the desk… while working on a promo for Phillip's Publishing! (She worked there at the time.) Got to hand it to Mr. Schwartz. He literally died doing what he loved… Yes, a bit morbid. But I suspect anyone who has listened to the Gene Schwartz recording I’ve been selling all week would agree that of all people he’d probably have gotten a kick out of the fact that someone wrote a sales pitch around the event. This is the guy, after all, who wrote some of the most bombastic headlines, claims, and direct mail pieces ever penned. He once even likened his copy to the movie “Lethal Weapon” — with the same cadence as the script (giant explosion, followed by short bit of meaningless dialogue, a dead body falling out of the sky, another five minutes of meaningless dialogue, etc etc etc) saying every claim is a head smashing into a windshield. Powerful information from a guy with an equally powerful imagination. And the $20 Gene Schwartz offers is only here for a little longer. (Until tonight, Friday 9/6 at midnight EDT). Plus, if you get it via my affiliate link below before the deadline, you also get: 1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over 20 1-click upsell pages either I or clients profited enormously from, for study (not copy & paste) and framework. 2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more. Here’s the link: [( Ben Settle P.S. If you have any customer service questions, direct them to Michael Senoff, not me. You can find his contact info (email and text support) via his site. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA