Dead copywriter reveals how to profit from WEAK ads

Yes, I’ve been yapping away about Gene Schwartz a lot this week already. And I got more yappin’ left in me. In fact, I got to thinking about that speech he did to Phillips Publishing many years ago again today. And specifically, a little piece of headline advice in it that changed everything for me, and helped me pen winners even when my ads were weak — and including when I was just starting out. The advice? Simply this... "When you are dealing with someone of real brilliance that does a headline absolutely beyond all belief, then you are going to have a hard time winning. Probably you are going to lose then no matter how many facts you have." In other words: According to Mr. Schwartz, without tight headline game, even "great" copy will get slaughtered by a newbie who writes a better one. Good news, for newbies at copywriting, though. And maybe that's why he spends so much time on headlines in the speech. Gene competed against the best of the best. Had probably seen thousands of split tests. And he knew exactly how to write headlines that would win even though (by his own admission!) he was never the best "writer" in the game. Excellent stuff. Plus you also get these bonuses if you’re quick about it: 1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over twenty 1-click upsell pages either I or clients profited enormously from, for study (not copy & paste) and framework. 2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more. Here is the link: [( BTW, this is my affiliate link. And the deadline is Friday 9/6 at midnight EDT. Ben Settle P.S. If you have any customer service questions, direct them to Michael Senoff, not me. You can find his contact info (email and text support) via his site. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA