Writing headlines of epic Hearstian proportions

One of my all-time favorite movies is “Citizen Kane.” This is especially true since studying the life of publisher William Randolph Hearst (who the movie was partly based on) and his wiles for building a publishing empire and brand for himself that still lives on 70+ years since he joined the choir invisible. Like Hearst’s life, Citizen Kane is both a “what NOT to do” as well as a “how to” study. As for how-to’s... take this Charles Foster Kane line: “If the headline is big enough, it makes the news big enough” People like to complain about the news being slanted, bias, offensive, etc. But today's media ain’t got nuttin on Hearst. Outrageous headlines in his newspapers back during WW1 quoting Kipling calling for the "extermination of the entire German species" make even today's craziest lap dog media hit jobs look like puff pieces. Anyway, here’s the point: In the $20 Eugene Schwartz package I’ve been nattering on and on about lately, he spends a good deal of time talking about headlines. And while he was no Hearst (Gene had way too much class), his headlines were quite “Hearstian” - in a good way - for direct response copywriting, in my opinion. And you can hear for yourself, and see 68 of his ads inside the $20 package. Plus, you also get some bonus goodies: 1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over twenty 1-click upsell pages either I or clients profited enormously from, for study (not copy & paste) and framework. 2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more. It’s all yours if you act today via my mangy affiliate link here: [( Deadline is Friday 9/6 at midnight EDT. Ben Settle P.S. If you have any questions about your order after buying (getting the links, whatever), use the contact info on the sales page and not me. Simply scroll to the bottom and you will see how to email, text, or even call him. I am but the lowly affiliate in this caper and cannot grant you access to the content or look up your order, etc. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA