How to use pure ego and selfishness to sell the hell out of your offers

Here’s a real life story about how to increase your sales: I cannot say for sure, but eventually we might be selling our own online shopping cart platform we use for the software company I co-founded with Email Players subscriber Troy Broussard. I have not yet been using it other than with a couple campaigns. But Troy has been using it a lot longer, and our software company has been using it off and on for a while now, and our Low Stress Trading company uses it exclusively. I have zero idea if or when this thing will launch as an offer to sell. So this is not me selling or even pre-selling it. But, I can tell you this: If/when it does launch I will sell the hell out of that thing. Not just because of how “online marketer” friendly it’ll be. Or all the other built-in tracking, simplicity, and other benefits it'll have. (And there will be many) No, the main reason I will be selling it so hard is because I just think the graphic I authored for it (and that the ever-talented designer Kia Arian gave "life" to via the design) for it is so friggin cool looking it just excites me to want to sell it, so as many people see it as possible, and can enjoy it too. No, it’s not very online marketer-y. It’s not even logical. If anything, it’s purely ego, emotion, and selfishness. But it’s been like that with practically every book, software platform, and other product I’ve sold where I applied my Markauteur methodology of design to it. Whether it’s one of the covers of my books or the software graphics (like the BerserkerMail graphic of the berserker warrior tearing through a horde of people using his laptop, drawing money from their wounds), or like my Email Players “Annual” issues (like the first one “Swipeocalypse” — with the monster whose body is made up of all my newsletter issues and book covers, ravaging a city, eating goo-roo fanboys and chasing people around —ooh…) or anything else. No, I don’t actually create these things with Photoshop or whatever. I don’t even know how to use Photoshop. Frankly, I can barely use Apple’s free Preview image editing program. But while I did not create these designs, I did “author” them. It’s no different than how Hitchcock or other great auteurs approach making movies. Hitchcock did not do all the technical parts of his films. I doubt he did any of the gaffering, stunt coordinating, or cinematography, etc. But you know a Hitchcock movie when you see it. Because he did “author” his films. They are 100% “him” to the point where screenwriters used to get pissed off because the media would give Hitchcock all the credit and practically ignore everyone else’s contributions since his movies were so essentially “Hitchcock” and nobody else. And he was always giddy with excitement to show his work to the world and do whatever it took to create the kind of effect he was looking for — even to the point, if I remember correctly, he bought all the copies of Psycho in the country’s book stores months before making the movie, so everyone would be surprised by the ending. That’s a dedication to audience enjoyment you don’t see much of anymore. And so it goes with all my offer designs. There is just a certain excitement I get to sell them and for others to hopefully enjoy them. Yes the content/benefits they deliver are obviously important. But I get fascinated by the designs and want the world to see them. In many ways this excitement to sell that comes purely from the designs of my offers is like a money-making device unto itself. Because when I see how Kia Arian takes the ideas, or themes, or sometimes just a stray brain fart… and turns it into something that is worthy of being framed and adorn my walls it just makes me want to sell it even more because it looks so dayem cool to me. Which means I'm going to put more time, energy, and thought into the selling of it — and I'm going to be more proud to show it off. Does this mean everyone loves the designs? Obviously not. Most probably couldn’t care less. And some probably think they are shyt. But take the Swipeocalypse cover from a few years ago — everybody was loving that thing. And that just made me want to do another one like that and sell it even harder next time, which I did with Email Players Annual #2 (Man Men Copywriting Secrets) and Email Players Annual #3 (Copywriting Conversations with God — where I analyze both those covers in this month’s Email Players issue. How does one “split test” ambition and excitement to sell? Ultimately I suspect it transcends testing, tracking, or analytics. Hard to “test” enthusiasm for selling something, after all. If something gives you a greater sense of emergency to sell it because you just think it looks cool, and want as many people to see it — whether a product, a website, a graphic, or even a font, doesn’t matter — and it just fills you with desire to sell harder, send more emails, write a better ad, create a better offer, deliver a more powerful experience… then it transcends a lot of direct marketing dogma. That is how I think of these things. This is an intangible side to design and business that can be extremely powerful. And one of the reasons my Markauteur book only appeals to a very small part of my list is not just because of the huge price tag… but because I suspect only about 5% of my entire list “gets” what I am saying above, and thinks the same way. That’s who the book is for. It ain’t for the hapless newbie or goo-roo fanboy who reads a book and now want’s “tAcTIcs!!!” or the marketer who can’t make a business decision without consulting his swipe file, his Facebook friends, his horoscope, fapGPT, or, worse, his spouse. This book is for those who want to: 1. Build a visual marketing universe people love to enter and hate to leave 2. Know how to crank out all kinds of cool looking & responsive online sales letters, opt-in pages, product covers, logos, ads, and other marketing design pieces that can have an almost spooky impact on your sales, influence, brand, & status. If that’s you, then time is short. Especially if you want it at the thick discount on this admittedly thin book that ends tonight. To get the full details on the book do this: 1. Read every single word at the URL below to make an informed purchase 2. Buy it before tonight Sunday 8/18 at midnight EDT to get it at the discount. 3. Use code POMPOUS at the checkout (Make sure you see the price change before entering your info) Here’s the link: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA