The futility of showing goo-roo fanboys any test results

Many moons ago, I saw a rather amusing meme that explains the utter futility of arguing on social media (back when I bothered to do so), or with trolls or reply guys on my list, or anywhere else. Especially about showing them any stats, numbers, analytics, etc. The meme went like this: === Study 3 years for degree. Study 3 more for PhD. Join lab, start working. Spend years studying problem. Form hypothesis, gather evidence. Test hypothesis, form conclusions. Report findings, clear peer review. Findings published, reported in press. Guy on internet: “Bullshit.” === Some more thoughts: It’s the exact same with people up in the marketing world who have spent many years figuring out, experimenting with, and honing a way of doing things, only to teach it and then get naysayed by a bunch of newbies and goo-roo fanboys who aren't even qualified to pour water out of a boot, much less comment on such matters. In fact, I remember many years ago Sean D’Souza giving his talk I’ve been selling all week to one of Email Players subscriber Ken McCarthy’s System Seminars about his sequential selling and consumption model of marketing — which is almost the exact opposite of a lot of what people were doing, teaching, and selling at that time especially. Still is in many ways. And yet, the naysayers just couldn’t help themselves. “Where’s your stats & numbers proving this works!” Sean’s answer: “We don’t use analytics or any of that and I don’t have any data — I started out as a cartoonist and I moved to marketing and this has allowed us to take 3 vacations per year, buy houses, travel, do all the things we really wanted to do. We earn more money than we need.” My experience: When people clamor for stats & analytics, tests, etc they aren’t looking for truth. If they were, they’d simply test out whatever they are asking about. Which is always ironic. Because for people — i.e., so-called internet marketers — whose only answer to every question is “tEsT!!!” they don’t seem want to test much. More: I got a question from a newbie a while back that was similar. He asked: “It seems you avoid talking what what your profit per month per lead is, whys that? I know its because you will be inaccuratley jugged but im still quite curious. Its like the guy who teaches game but doesn't show his girls.” I literally have no idea what my profit per month per lead is. Nor do I care. If I was paying for traffic I probably would, but I don't. So I look at my sales and see how they trend over time. And I also find talking about numbers turns on the derelicts on my list who I like to avoid. Like, for instance, the low information types who get excited over fake photoshopped bank statements. Or low class trolls talking out of their arses on social media about so-called test results that are completely irrelevant to anyone but them or their clients, and probably even then weren't even conducted in any kind of disciplined way. But, sometimes I break that rule of not showing my numbers. Like I did while launching BerserkerMail in Fall 2021. In that case: To show the pointlessness of constantly obsessing over “oPEn RaTeZZzzz” I posted a screenshot on my social media page of my open rates during a 6 week time frame, along with another screenshot of my shoppingcart with my sales over that time — showing my exact gross sales broken down by product. The results were something like $217k in sales with lowly 13% open rates. Maybe not guru numbers claiming to be $900 million copywriters or whatever. But you could buy a decent house in some places with that alone. And yet, somehow my business gets by... Plus, that was not even counting the sales from affiliate campaigns I did, or my software companies & coaching program (Learnistic, BerserkerMail, SocialLair, and Profit Pirates - which ain't exactly chicken feed), or sales from one of my licensed offers with AWAI, or my Kindle book sales, etc I also did during that time frame. That was just transactions via my cart. And yet, I still had some people who saw that clamoring for more test results, more tracking, more proof, etc. And that was a reminder of this truism: Not only can you not fix stupid, but stupid people can't be fixed. It's not a bug, it's a feature for them. So why bother? As for the above about Sean’s methods and my business’ results etc? I cannot make you any promises. But I can say what I do is very heavily influenced by that talk Sean gave at the System Seminar. And he is someone I give a lot of credit to — publicly — whenever the opportunity arises, as I believe it is what has given my business a ho bunch more stability with sales and engagement over the years, even as many of my peers’ and customers up in this business struggle with changing and crazy economic times. If you want this knowledge I use, here’s the drill: 1. Go to my affiliate link below by tonight’s impending deadline 2. Buy the premium version of his eBook (it costs only a couple bucks more than the normal version) 3. You’ll get his System Seminar training as a bonus This offer ends at the stroke of midnight (EDT) tonight, Sunday 8/9. That’s less than an hour from when I am sending this. Depending on when you’re reading this, it could already be too late. Here’s the link: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. 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