Why I don’t sell to zoomers

Every day I see a new and amazing reason to avoid selling anything to zoomers. The latest being an MSN article with the headline: “Gen Zers are so disillusioned with the economy they think it’s OK to commit fraud” The money shot quote: “In Q4 2023, 42% of Gen Zers admitted a willingness to engage in first-party fraud, where they dispute a purchase with their payment provider despite the purchase being legitimate. This was significantly higher than any other generation—the next highest was millennials, with only 22% admitting to engaging in first-party fraud.” Imagine that? As a generation (yes, I know this isn’t every single zoomer, let the pedantic zoomer now dialing his therapist for emotional support while reading this take note) not only can some 30% of them not figure out what gender they are… but they literally can’t even tell basic right from wrong, and will cheerfully rationalization hamster why it’s okay to commit wholesale fraud. And this is why I neither pander to or sell to them. The only exceptions being the ones I know, have been on my list a while, etc. Anyway, there are ways to deal with these blue flame specials. But the best way is to not sell to them at all. Anyway, this reminded me of something else. And that is, legitimate refund requests. Yes, they do exist. And the #1 reasons it happens? I shalt let the great Sean D’Souza explain from a talk he gave several years ago: “There was a research done on how many products were returned every single year. This research was done only in the United States. $1 billion of products, that's stuff like your phone, TV, video, VCR, all those kinds of things, $1 billion worth of products gets returned every single year in the United States alone. Do you know why? Because people don't know how to use them. That's not counting any of the internet. How many of us actually have downloaded PDFs that we've never read? How many of us have bought books from a store that we've never read? I could go on and your hands would just start to hurt after a while. The point is that people don't know how to use stuff. They don't know why they should use stuff, and therefore, they do not use stuff. That creates a big problem.” Indeed it does. That is, if you are taking funnel advice from typical online marketers. Because if you understand how to create a funnel and method of selling in a way that creates not just attraction and not just conversion… but Consumption… I daresay you’ll see many of your refund requests disappear. And the reason why they will very likely disappear is because your offers are actually being used. Enter Sean D’Souza’s Dart Board Pricing eBook. If you buy it from my affiliate link today you get a special bonus: The talk Sean gave that I pulled the quote above from. And that talk is one of the most important trainings I’ve ever heard. Ever. Since being in business. And has made my own business far more prosperous than it’d have been otherwise. He doesn’t use the word “funnel” in it. But that is essentially what he’s teaching — a way to structure your marketing in a way where your customers consume/use/benefit from your offers, and not just buy, nod, and then forget all about you as they get distracted by some inferior marketer’s BSO dangled in front of them in today’s TikTok brain-addled culture. In my experience Sean’s method brings in not just customers… but disciples. Disciples of what you sell, teach, advocate. The kind of that buy then buy from you again, and again, and again. In some cases maybe not even wanting to buy from anyone else. And doing it in a way where they not only don’t resent you for taking their money but thank you for it. That’s been my experience using his methods since 2008. And I daresay it can potentially be the same for your business. If you want this knowledge, here’s the drill: 1. Go to my affiliate link below by tonight’s impending deadline 2. Buy the premium version of his eBook (it costs only a couple bucks more than the normal version) 3. You’ll get his System Seminar training as a bonus This offer ends at the stroke of midnight (EDT) tonight, Sunday 8/9. Here’s the link: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA