How to get your customers to strip naked for you

Here’s a sweet one for you: One of the big mistakes people make when selling, especially to strangers online, is they don’t make it comfortable for people to get "naked." They know all the traffic & offer hacks to create attraction. And they know all the super copywriting tricks for conversion. But, they don’t do know jack about consumption. Taking the dating analogy from earlier this morning I talked about: Consumption is based on comfort. If they feel comfortable with you, they go naked. If not, they don’t. This is what customers do, too. People don't go naked in front of other people until they're comfortable with them. Customers buying your products are going naked. They're putting their trust in you. It's not just a game that you're playing. What? The dating/secks analogy offends your delicate psyche? Okay, then look at the buffet. If you’ve been to a buffet you’ve never been to, what's the first feeling you get? Intimidation, probably. “What am I going to eat first?” “Where do I start? The salad bar? The dessert tray? What is really tasty? What's really important? What's not important? What…?” Obviously, if you fill your plate full of gunk, and you start eating it, you don't feel like throwing it away, so then you fill yourself on gunk and then you don't go back for the really good stuff. You don't know what's important and you don't know what's not. Then you end up like a stuffed turkey. People go in there expecting, “Wow, I'm going to get all this food.” Then they go, “I’m never going to go back there,” at least for a year, or maybe six months. Something else about buffets: Notice they are almost always cheap and all you can eat. All that food for a low price. Yet, most people have a much better experience, paying a lot more money, for a lot less food, at a regular restaurant where they’re taken through a sequence (seated, appetizer, main course, dessert, coffee, drinks, etc). Much psychology to this. Most of it never talked about. Especially by online goo-roos desperate for a sale, selling on price, etc. And that is why I’m so passionate (and have been for some 16 years) about the System Seminar talk Sean D’Souza gave and his eBooks on pricing and sequential selling. There just ain’t anything else like it that has had this kind of dramatic impact on what I sell and how I sell over all that time. It’s also something I am especially keen on continuing to use, and also refer my boys & ghouls in Email Players to, as the economy continues to nose dive — where businesses I have been hearing from are panicking in a lot of cases, not understanding why their sales and profits are failing, even as they are doing what has worked for years in some cases. Sean’s approach can, I believe, bring stability to sales. Especially as your obnoxious competition flounders around. If you want this knowledge, here’s the drill: 1. Go to my affiliate link below by tonight’s impending deadline 2. Buy the premium version of his eBook (it costs only a couple bucks more than the normal version) 3. You’ll get his System Seminar training as a bonus This offer ends at the stroke of midnight (EDT) tonight, Sunday 8/9. Here’s the link: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA